Current in Social

swipe
Search engines are amplifying misinformation

Search engines are amplifying misinformation

A study published in Nature last week has uncovered that using online search engines to vet conspiracies can actually compound the probability that someone will believe it. In November, UNESCO’s Director-General Audrey Azoulay sounded the alarm on the intensification of misinformation and hate speech online, which she said poses β€˜major risks to social cohesion, peace, and stability.’ Her warning came on the back of a UNESCO-commissionedΒ 

Will AI-generated influencers dominate social media’s future?

Will AI-generated influencers dominate social media’s future?

If Instagram is the place where the world’s most beautiful people can easily garner global attention, followers, brand deals, and immense wealth – is it not the perfect playground for influencers generated by AI to succeed? Would you buy a product promoted by a person who wasn’t real? It’s possible you already have. The capabilities of Artificial Intelligence, specifically its capacity for realistic image generation, are getting freakishly good. At the...

By London, UK
Flip is a β€˜shopping social network’ which could crack Gen Z

Flip is a β€˜shopping social network’ which could crack Gen Z

Those of us who purchase products on TikTok almost habitually have Trustpilot open in another tab. Can emerging β€˜shopping social network’ Flip cut out the middleman by combining authentic video reviews and in-app ecommerce? When you’ve a captive audience boasting $360bn in spending power but markedly declining attention spans, what do you do? You quite literally create a one-stop shop. Meet Flip, the β€˜social shopping network’ targeting Gen Z which...

By London, UK
β€˜Lapse’ emerges as the latest Gen Z photo-sharing platform

β€˜Lapse’ emerges as the latest Gen Z photo-sharing platform

Stepping onto the digital scene with the slogan β€˜friends, not followers’, can the new photo and status-sharing app Lapse hold our attention in a way that BeReal couldn’t? It’s starting to feel like the reign of social media is collapsing. Twitter’s engagement is at its lowest ever after rebranding to X under Elon Musk. Facebook – um, what even is that? Instagram has become a marketplace / TikTok rip-off where our...

By London, UK