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Why did TikTok ‘make’ you buy it?

Why did TikTok ‘make’ you buy it?

Social media is no longer a place we go to connect with others. It’s a place where we go to learn, laugh, and most of all – to be marketed to. Let’s face it. TikTok is fueling overconsumption. Upon opening the app, users are ushered into a digital marketplace from anywhere,...

Opinion – our phone addiction is out of control

Opinion – our phone addiction is out of control

In a world where scrolling has become second nature and our devices an extension of ourselves, we’ve become completely detached from both how dependent we are on being perpetually ‘connected’ and how negatively this is impacting us all. Last week, I finally did what I’ve been urging myself to do for years and deleted Instagram. Reading that back, it doesn’t sound like much, but doing so required a great deal...

By London, UK
The ongoing battle between Snapchat and TikTok

The ongoing battle between Snapchat and TikTok

Could Snapchat’s continued focus on engendering genuine connections give it the edge on TikTok, as the latter over pushes ecommerce? Is Snapchat beating TikTok? Recently, we’ve seen two of the biggest social media platforms, TikTok and Snapchat, take radically different approaches to expanding their user bases and ensuring growth for 2024. TikTok’s launch of an in-app shop last year indicated a pivot toward online commerce and user-based marketplaces, where creators earn commission...

By London, UK
Noplace is the latest social media app attracting Gen Z

Noplace is the latest social media app attracting Gen Z

Noplace is offering Gen Z a fresh social media experience that prioritises authentic connections and community over algorithms and ads, blending nostalgic MySpace vibes with Twitter's immediacy. In an era where algorithms dictate what we see, and ads interrupt our scrolling, a new social media app is rising to prominence by returning to the basics. Meet Noplace — a text-based feed blending the nostalgic vibes of MySpace with the brevity...

By London, UK
Are US lawmakers focusing too much on child safety in online spaces?

Are US lawmakers focusing too much on child safety in online spaces?

It’s no secret that social media is a place where our sense of self-worth comes to die. So as policymakers in the United States strive to enforce safety measures for children in these spaces, are adults being wrongly left out of the equation? Public awareness of the dangers posed by social media has grown exponentially over the last decade, with people of all ages and genders reporting negative mental health...

By London, UK