Current in Social

The life-threatening ‘Chroming’ challenge spreading on TikTok

The life-threatening ‘Chroming’ challenge spreading on TikTok

The challenge involving inhaling toxic fumes has gained popularity among the younger generations, raising serious health concerns among health professionals and parents. Adolescents' use of social media has left older generations, including the oldest members of Generation Z, baffled. Although every generation has encountered unsettling trends, the rise of social media...

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Are social media algorithms breeding misogyny and violence?

Are social media algorithms breeding misogyny and violence?

Amid mounting evidence to suggest that men and boys are being pushed violent and misogynistic content online – without deliberately searching for or engaging with it – many fear that this unregulated far-right radicalisation is increasingly turning them against women and girls. On Monday, BBC Panorama released a new documentary. Titled ‘Can We Live Without Our Phones?’, it investigates what happens when children lose access to their mobile...

By London, UK
Why did TikTok ‘make’ you buy it?

Why did TikTok ‘make’ you buy it?

Social media is no longer a place we go to connect with others. It’s a place where we go to learn, laugh, and most of all – to be marketed to. Let’s face it. TikTok is fueling overconsumption. Upon opening the app, users are ushered into a digital marketplace from anywhere, whether that be our bed, on public transport, or even (sorry boss) when bored at work. In just a few...

By London, UK
Opinion – our phone addiction is out of control

Opinion – our phone addiction is out of control

In a world where scrolling has become second nature and our devices an extension of ourselves, we’ve become completely detached from both how dependent we are on being perpetually ‘connected’ and how negatively this is impacting us all. Last week, I finally did what I’ve been urging myself to do for years and deleted Instagram. Reading that back, it doesn’t sound like much, but doing so required a great deal...

By London, UK
The ongoing battle between Snapchat and TikTok

The ongoing battle between Snapchat and TikTok

Could Snapchat’s continued focus on engendering genuine connections give it the edge on TikTok, as the latter over pushes ecommerce? Is Snapchat beating TikTok? Recently, we’ve seen two of the biggest social media platforms, TikTok and Snapchat, take radically different approaches to expanding their user bases and ensuring growth for 2024. TikTok’s launch of an in-app shop last year indicated a pivot toward online commerce and user-based marketplaces, where creators earn commission...

By London, UK