Snapchat boosts creative toolset with Spotlight and Voisey
2020 has become a good year to make a buck in the creative industry, and Snapchat is using the current landscape to forge a strong comeback in the social media arena. Social distancing regulations imposed by Covid-19 continue to usher in a burgeoning DIY culture, and Snapchat is taking full...
Current in Social
Twitter strives for inclusivity with new stories feature ‘Fleets’
Twitter is encouraging people back on its platform with timed, disappearing tweets called ‘Fleets.’ It’s hard to stay relevant if you don’t roll with the times - and Twitter appears to have finally realised it may be lagging behind the competition. The platform has always been the place to go for...
Snapchat’s new astrology update fosters Gen Z lockdown connections
All is written in the stars, and as of Thursday, also on Snapchat. Whether you’re a horoscope devotee who believes destiny is written in the stars, or just looking for an excuse to break the ice with a crush in lockdown, Snapchat has developed a full-fledged astrology feature to serve...
How AI-based app WYSA is helping Gen Z’s mental health
Offering pragmatic solutions to mental health struggles, WYSA is using AI chat algorithms and questionnaires to tailor emotional support for Gen Z users. It seems AI is everywhere these days. Whether it’s used to help artists create paintings from scratch, or to quicken disaster response times via satellites,...
Gen Z help location apps flourish but is our privacy at risk?
Dating apps and COVID-19 tracking services have seen huge growth this year - particularly with Gen Z and Millennials - but should we be concerned about the privacy risks? It’s official - a second wave of COVID-19 is here in full swing. With no real end to the pandemic restrictions...
The rise of ‘dark social’ is changing brand marketing
Gen Z is one of the biggest drivers of dark social traffic, often blurring the line between private and public social media activity - it’s only set to increase. Dark social is commonly used to describe any online interaction or click that can’t be traced by third parties or...
Quibi shuts down following lockdown marketing misstep
Launching in lockdown has proved a fatal miscalculation for mobile centric streaming service Quibi. Six months ago, at the height of the first COVID-19 lockdown, veteran execs Jaffrey Katzenberg and Meg Whitman boldly opted to launch a mobile-centric streaming service called Quibi. Spurred by a clear consumer demand for short-bite TikTok-esque content, the pair rapidly sunk a whopping $1.8 billion into both capital and star power including $63 million on advertising...
Digital trends company MSCHF pays TikTok users to ‘kill brands’
MSCHF has released nine TikTok sound bites that you can use to talk smack about big companies and you’ll be paid depending on your view count. It’s the definition of an anti-ad. Obscure digital content company MSCHF has launched a new campaign encouraging TikTok users to create videos attacking big companies that have been accused of abuse, negligence, and exploitative practices. It’s part of a recent company movement to criticise...
Facebook’s new ‘Emotional Health Centre’ addresses Covid blues
Right on cue for World Mental Health Day, Facebook has announced the launch of a new Emotional Support centre for users struggling with challenges imposed by COVID-19. Understandably, physical health is at the forefront of everyone’s minds at the moment. Though we appear to have navigated the first initial peak of COVID-19, the immediate safety of ourselves and our fellow citizens remains the priority. However, as national health services begin...
Twitter to root out misinformation with ‘Birdwatch’
Twitter users will soon be able to warn one another about misinformation propagating on the platform through a new feature called ‘Birdwatch’. In the grips of a global pandemic, the last thing people need is a bunch of loosely based conspiracy theories spreading online. That’s how anti-lockdown rallies ignite and spikes in infection occur… true story. Add to this nigh-on undetectable deep-fakes...
