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Gen Z are mocking millennials online

Gen Z are mocking millennials online

If you’re over 25 and you’ve been using the phrase ‘OK boomer’ online, you’re about to have a reality check. The generational wars have truly begun, people. No longer are we simply aiming our tweets at dismissive and judgemental boomers, we’re now attacking each other in what can only be...

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The apps empowering BLM protesters right now

The apps empowering BLM protesters right now

Police brutality is the enemy, racial equality is the goal, and technology is becoming the vehicle for change.  Many of you won’t be old enough to recall this with much clarity, but I remember the 2011 London Riots like they happened yesterday. A 29-year-old black man named Mark Duggan was...

Quibi fails to break into the mainstream during lockdown

Quibi fails to break into the mainstream during lockdown

Huge investment in both star power and content production has done little to establish Quibi among the streaming elite. But does the app have a future? Two months ago, at the height of the COVID-19 pandemic, veteran execs Jeffrey Katzenberg and Meg Whitman boldly decided to launch a new mobile-centric streaming app called Quibi. But despite sinking a combined $1.8 billion in capital and star power, the platform may fail...

By London, UK
Facebook’s ‘Deep Fake Detection Challenge’ returns worrying data

Facebook’s ‘Deep Fake Detection Challenge’ returns worrying data

As the 2020 US presidential election looms, social media sites are having to prepare for the inevitable onslaught of political discourse, and detecting defamatory content is high on the agenda. If you keep up to date with Thred, then this definitely won’t be the first time you’ve heard of deepfakes. This AI face manipulation technology began with innocuous memes of Nicholas Cage several years ago, but has slowly evolved...

By London, UK
Social media is getting Gen Z to the voting booth

Social media is getting Gen Z to the voting booth

New data suggests that apps such as Snapchat are making a sizeable difference to voting turnouts, which in turn could dramatically shift election results moving forward. One of the biggest challenges in modern politics is getting young people to vote. Millennials and Gen Zers now make up more than a third of eligible voters in the US, yet actual turn out is nearly always lower than experts predict. Bernie Sanders’...

By Bristol, UK
Amazon-related beauty content is booming on TikTok

Amazon-related beauty content is booming on TikTok

TikTok has become an unlikely source of beauty sales for Amazon during the Coronavirus pandemic.  TikTok has emerged as a new source for brands struggling during COVID-19 to push sales on Amazon. Looking beyond the potential stigma of selling on a platform that has deterred retailers in the past with the amount of control it exerts over the process of getting products to customers, Amazon is rife with opportunities for...

By London, UK