How Gen Z could shape the ‘internet of things’
The interconnectivity of smart devices, whether they be lightbulbs, trucks, or anything in between, may have sweeping ramifications for our lives in the future - particularly for Gen Z. If youβve ever asked Alexa to play a song or set up a smart device, then youβll have already used the...
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Facebook ramps up moderation team amidst Covid-19 mental health crisis
Facebook is gearing up for an increase in anxious and depressed users, as the world is forced to hunker down into self-isolation. This week has certainly been an unusual one, to say the very least. As most of Europe and the US begin working from home on mass due to the...
The top five social media trends of 2020
As we move into a crucial decade for social responsibility, itβs likely that weβll see more online branding emphasise green initiatives and sustainable business practices. Likes and follower counts are set to become less important too. Itβs no secret that social media usage changes year to year. As new...
Staying relevant during COVID-19? Beauty companies turn to tech
As lockdown period is extended worldwide, cosmetics brands are seeking new ways to build their communities with technology at the forefront. In an effort to appeal to consumers in lockdown, beauty brands are placing more focus on their community-building methods, embracing technology as a means of overcoming the barrier the...
How TikTok finally broke the mainstream
No longer just the cringy content hub for lip syncing videos, TikTok has finally been embraced by celebrities, YouTubers, and the masses alike, but how did we get here? As a twenty-something who grew up with Snapchat, Instagram, and the trash heap that is the Facebook news feed, I was...
COVID-19 to derail next gen console launches?
With Nintendoβs Switch production grinding to a halt in Japan due to global concerns over the coronavirus outbreak, could the upcoming PS5 and Xbox Series X be pushed back too? As if you even needed telling, Sony and Microsoft are again readying their revolutionary machines to usher in the next...
Popular Gen Z shopping app Dote ghosts brands, influencers, and users
Dote, a shopping app once praised for being βGen Zβs dream mall,β is ghosting its brands, influencers, and users as it quietly tries to fall off the radar. Remember last yearβs Dote scandal when the app was seriously criticised for discriminating against people of colour both on social media and at organised events? Somehow β after a great deal of damage control β the Gen Z-targeted shopping app managed to...
The top gaming trends of 2020
This year weβre likely to see more people streaming, using cloud gaming, picking up consoles, and mobile might see a resurgence too. 2020 is likely to be an interesting year for the gaming industry, given that the next generation of consoles areΒ just around the cornerΒ and a multitude of big releases are set to close off the PS4 and Xbox One nicely. And, while Googleβs Stadia launch went less than smoothly, the...
Will a radical redesign save Anthem?
BioWare is talking up the possibility of completely reinventingΒ Anthem, but is the IP beyond saving at this point? Remember whenΒ AnthemΒ stole the show at E3 2017, and that rush of excitement and optimism you felt as the big screen faded to black? Now, three years on, do you recall the exact moment that optimism was shattered and superseded by an overwhelming sense of shame for having been hoodwinked by another overambitious...
Dreams lauded as a PlayStation great
Game review sites were waxing lyrical about Media Moleculeβs flagship title during its preview phase, but the full release has quickly cementedΒ DreamsΒ as a PlayStation great. Last April we lauded Media Molecule for their continued originality and bravery as they lifted the lid onΒ Dreams: a potentially revolutionary IP which allowed players to chance their arm at game development. Suffice to say the community and critical consensus were...
