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What Ribena’s new project means for green AI

What Ribena’s new project means for green AI

The beverage brand has incorporated artificial intelligence into its farming practices, emphasising the potential benefits of new technology within sustainability projects.  Making significant strides towards environmental sustainability, Ribena's parent company Suntory Beverage & Food GB&I has harnessed AI to uncover biodiversity hotspots on their blackcurrant farms. The groundbreaking initiative has...

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Opinion – Petition to ban Assassin’s Creed Shadows is missing the point

Opinion – Petition to ban Assassin’s Creed Shadows is missing the point

From one storm in a teacup to another, Ubisoft will now likely be aware of a petition to cancel Assassin’s Creed’s Shadows before release. 40,000 people have signed so far. Since Ubisoft unveiled the next entry in the Assassin’s Creed franchise last May, select portions of the gaming community have been gunning for its demise. Set in the fascinating and volatile era of feudal Japan, Assassin’s Creed Shadows will see players...

By London, UK
Opinion – We need better social media boundaries to prevent ‘sadfishing’

Opinion – We need better social media boundaries to prevent ‘sadfishing’

The internet may have done wonders for the mental health conversation, offering anyone struggling a space to feel heard, understood, and supported, but with sadfishing on the rise, is there a limit to how much we should be disclosing online? While I’ve always been one for the occasional #ootd on Instagram, a retweet of something I relate to, or a TikTok video of aesthetic moments I’ve compiled throughout my week,...

By London, UK
Former PS boss calls for shorter games with worse graphics

Former PS boss calls for shorter games with worse graphics

As the expectation for games to become bigger and more visually striking grows, former PlayStation president Shawn Layden says the industry should pivot to shorter games with less emphasis on realism to cut development costs. I’ll hazard an early guess that this suggestion probably won’t go down too well on Reddit. Recently talking at length with GamesIndustryBiz about the state of gaming and the issues facing AAA development, ex-PlayStation boss...

By London, UK
You decide – is ‘Apple Intelligence’ safe and secure?

You decide – is ‘Apple Intelligence’ safe and secure?

Apple Intelligence is billed as an AI assistant designed to make daily admin effortless. That means it can sift through our private messages and emails. Apple claims the system is completely secure, but are you confident enough to run with it? Having bided its time, Apple is finally throwing its hat into the commercial AI ring. Being fashionably late (as much as two years) is undoubtedly a risk, but there are...

By London, UK