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New survey says Gen Z prefer Instagram and TikTok for shopping

New survey says Gen Z prefer Instagram and TikTok for shopping

Research by influencer marketing company GRIN indicates that Gen Z prefer to shop on social media apps such as Instagram and TikTok rather than Google. A new study by influencer marketing firm GRIN has found that Gen Z shoppers tend to prefer TikTok and Instagram over more traditional online platforms such as Google. When asked where they most often discover new products, 18-to-27-year-old consumers said: 30.4% for Instagram, 23.2% for...

By Bristol, UK
Google’s parent company Alphabet misses targets but invests in AI

Google’s parent company Alphabet misses targets but invests in AI

Alphabet has announced plans to spend $75 billion USD on capital expenditures in 2025 with a focus on AI. In its latest earnings report, the company’s revenue grew but slightly missed market expectations. In 2025, Google’s parent company Alphabet says it plans to spend $75 billion USD on capital expenditures, which is a sharp increase over Wall Street’s original estimates. It is a major jump in spending over 2024, with...

By Bristol, UK
Why did South Sudan ban social media recently?

Why did South Sudan ban social media recently?

Last week, the South Sudanese government imposed a social media ban in an effort to curb the circulation of violent content related to the ongoing violence against its nationals living in Sudan. South Sudanese authorities gave a 30-day ban on social media to control ongoing tensions between South Sudan and Sudan’s government. The social media ban was imposed after footage of South Sudanese nationals were shared on social media platforms being...

By Nairobi, Kenya
What is DeepSeek and why is it causing such a buzz?

What is DeepSeek and why is it causing such a buzz?

The Chinese company DeepSeek sent out shockwaves last week, rocketing to the top of the App Store with the launch of its generative AI and chatbot. It offers consumers tools at a fraction of the cost of US competitors, leading to plummeting stocks and major market disruption. The AI industry saw unprecedented upheaval last week with the release of DeepSeek, a Chinese-based chatbot and generative AI tool. It works in a...

By Bristol, UK