People on Twitter are freaking out about adidas’ new bra campaign
When does marketing take things too far? According to many people online, showing uncensored, unfiltered pictures of real women’s bodies on Twitter is the answer. adidas has just announced its latest range of sports bras with a powerful, yet controversial campaign. The ad is for the brand’s line of 43 new...
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A vision of vulvas: expanding knowledge and concepts of diversity
The body positive movement has exploded in the last decade. Now, it’s finally expanding to a much less talked about part of women's bodies - the vulva. The female anatomy has always been something of a spectacle. Early renaissance artists sculpted the dips and folds of women’s bellies, the curves...
Rihanna’s maternity style sparks debate on pregnancy beauty standards
In encouraging a new generation of expecting mothers to flaunt their bellies as they see fit, the singer-cum-business mogul is advocating the importance of rejecting societal expectations regarding what women should be wearing during those nine months. When those iconic pregnancy reveal pictures graced our feeds back in January, they...
Beauty consumers now favour ingredients over brands
Life in isolation has provided us with time to reconsider our priorities when it comes to buying cosmetics and skincare. It seems we no longer care what the box says, rather what the product inside actually contains. If you’re partial to experimenting with makeup, or spent lockdown perfecting the ultimate...
Reproductive healthcare in England sees yet another setback
Marking a significant regression in the abortion rights of women across the country, the government has scrapped its ‘pills by post’ scheme, which has been celebrated as a game changing move that made terminating unwanted pregnancies safer and more accessible. Throughout the duration of Covid-19, attitudes towards the ever-contentious...
What we learned about fashion’s future at the Superverse summit in Dubai
Blaise Lanphere travelled to the largest-ever collaborative event connecting creators, entrepreneurs, and artists that are disrupting their industries. She returned with a rundown for Thred on how Web3 – the next phase of the internet – is disrupting the style sector. As in all sectors, technology is revolutionising how businesses...
Nasal tanning sprays are TikTok’s latest questionable trend
Experts are worried that unregulated substances found in tan-enhancing nasal spray could have serious health consequences. While self-applied tanning lotions have gained popularity over the last two decades for being kinder to skin, many people may still be making a trip to the sunbed, especially as we enter peak winter paleness. Deeper-tan creams containing low levels of SPF typically facilitate the darkening of sunbed lovers as they sprawl out under UV...
6 sustainable fashion accounts to follow in 2022
Between Covid variants, a disquietingly sharp rise in the cost of living, and a carousel of Downing Street parties, 2022 may seem like the year of unwanted change. But it’s also an opportunity to implement positive new habits. Perhaps you intend to read more, learn a new language, or strive for a professional goal this year. But besides personal growth, there are also new practices that can change our world...
Opinion – our obsession with wellness is hurting both us and the planet
Although wellness touts itself as being the key to a more fulfilling life, it may in fact be destroying both our bodies and the planet. Throughout the last decade, ‘wellness’ has become such a ubiquitous part of mainstream culture that in 2022, it’s relatively difficult to imagine a world without it. The term, which was coined in the 50s when people began realising that there’s a great deal more to health...
We need to talk about fashion’s current obsession with balaclavas
The face-obscuring wintertime fashion accessory is having a moment, but many argue that jumping on the trend requires having a specific level of privilege. It’s the end of January, and guess what? It’s still freezing outside. Enter, the balaclava – a sock for your head. Designed to slide over your skull and neck to keep out cold air, while also covering part (if not all) of your face aside from the...
