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Shein vs Zara: proof that fast fashion is truly ruthless

Shein vs Zara: proof that fast fashion is truly ruthless

The Amazon of the style realm stands accused of copying its retail rival after dozens of images were shared on social media showing virtually identical garments from the two outlets. Here’s why this paints a terrifying picture of the Earth’s future. A year ago, I asked where we were in the ongoing fight against fast fashion after seeing numerous headlines touting its demise. Almost a year into the...

By London, UK
You decide – is it possible to get rid of anxiety?

You decide – is it possible to get rid of anxiety?

With increasing social media pressure, global conflict, the climate crisis, low employment rates and rising energy costs, young people have a lot to be anxious about today. But must we live with anxiety, or can we train our bodies to expel it? If you’re reading this, chances are you’ve experienced anxiety at least once before. Anxiety is feeling uneasy; it’s having a mild – or severe – fear about something that...

By London, UK
The problem with ‘TikTok made me buy it’

The problem with ‘TikTok made me buy it’

TikTok has quickly become a breeding ground for the ‘haul’ mindset, whereby overconsumption is widely encouraged by brands and influencers who’ve forgotten that the planet is struggling with our shopping habits. In the post-pandemic digital age, it’s not surprising that most of us prefer to shop online instead of hitting the high street and dealing with the public. Appealing for numerous factors – convenience, accessibility, and time-saving...

By London, UK
New fast fashion brand aims to rival SHEIN

New fast fashion brand aims to rival SHEIN

Chinese e-commerce brand Alibaba is looking to cash in on our insatiable desire for low-priced clothing by opening its business to the world of fashion. You know what the world really needs? Another fast fashion company, said no one ever. Yet here we are. In recent months, Alibaba – the Chinese e-commerce giant responsible for companies like AliExpress and the digital payment service Alipay – launched a new fast fashion company called...

By London, UK