When will we finally close the door on toxic body trends?
While the body positivity movement has never been stronger, an almost overnight rejection of the BBL trend signals that we haven’t completely let go of ever-changing standards for women’s bodies. Few things change faster than society’s view of the ideal woman’s body type, and despite ‘body trends’ being highly problematic,...
Current in Style
Retouched influencer photos may soon come with a warning
In the wake of Norway’s recent legal amendments, the UK is now weighing up whether or not to include transparency warnings on social media posts featuring digitally altered bodies. Despite a welcome emphasis on authentic platforms like BeReal, social media is still plagued with ultra-curated, digitally enhanced content. In...
Farfetch launches sustainability tool with Good on You
Luxury fashion brands can now access a tool called Good Measures to secure a sustainability rating on the Farfetch website. The goal is to increase transparency on the environmental impact of the industry while incentivising brands to improve their practices. Now more than ever, the fashion sector is under immense...
Opinion – we should approach compostable beauty with caution
With greenwashing tactics increasingly difficult to navigate, environmentally conscious consumers remain sceptical when faced with new sustainability buzzwords adopted by brands pushing cosmetics and skincare products. As the world becomes more environmentally conscious, so too do the companies eager to generate revenue in the age of hyperawareness. Though it isn’t...
Are ‘reef safe’ sunscreen brands simply another example of greenwashing?
The term ‘reef safe’ is not regulated, meaning any sunscreen brand can include the phrase on its product labels. What does ‘reef safe’ mean and are these claims greenwashing? If you’ve been keeping up with skincare trends, SPF for your face and body are likely near the top on your...
Why new documentary ‘Slay’ will make you re-assess fashion
Slay is an eye-opening documentary that will have you looking at your wardrobe in a whole new, probably red tinted, light. Slay is a new documentary premiering on WaterBear, the new environmentally conscious streaming service. Presented and directed by animal rights activist Rebecca Cappelli, the film aims to shine a...
Perfume makers are leaning into gender-fluid scents
Perfume brands begin to pull back from focusing on gender-orientated marketing, as women tire of being told to smell like a precious flower and men reject tree-like scents - and some just want a wonderful mix of both. I might only be speaking for myself when I say this, but there are few simpler pleasures in life than knowing that you smell good. Scents are capable of evoking emotions and memories,...
What was achieved at the Global Fashion Summit in Copenhagen?
It’s no secret that the fashion sector has a lot of work to do to solve its sustainability problem. The industry’s latest summit proved how challenging that will be. Last week, leaders of the fashion industry came together to tackle some of the business’ biggest issues at the Global Fashion Summit in Copenhagen. The focus of the meeting was ‘alliances for a new era,’ which implied that – despite most brands...
Study says drinking lager could promote gut health in men
According to new research, men who drink one lager a day – alcoholic or not – have more diverse gut microbes. Great news, as good gut health is known to prevent several chronic diseases. The benefits and dangers of alcohol have been long debated in medical science, but that’s hardly stopped it from being widely consumed across the world. It’s estimated that 2 billion people consume alcohol on a regular...
Bower transforms ghost fishing nets into sustainable swimwear
The way we consume products affects the planet we live on. In light of World Oceans Day, it’s time we highlight initiatives and brands working together to create products that leave our seas better off. While improving the health of our oceans will require a collective effort on a variety of different fronts, figuring out how to eradicate the most visible culprit – plastic pollution – is one of...
