London-based agency launches sustainably made edge styler
The beauty industry has become notorious for its single-use plastic problem, but one UK design agency is looking to change that with its reusable edge styling brush designed specifically for Black hair textures. A renowned London-based design agency, Blond, has just launched the Edge Slick – an innovative hair styling...
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Beauty brands brace for incoming sustainable packaging regulations
As we inch closer to 2024, significant changes to packaging regulations are on the horizon for both the EU and the United Kingdom. Beauty and cosmetic companies will need to pay close attention. For too long, eco-conscious skincare lovers have felt a pang of guilt when throwing out empty plastic...
Patagonia’s warmest jacket ever is made with upcycled ocean plastic
Working together with Bionic and Gore-Tex – two companies that collect ocean plastics and transform them into fabrics – Patagonia has now released its warmest and most sustainable winter jacket ever. As new environmental policies are written up globally, immense pressure has started mounting on the fashion industry to clean...
Are modern-day concepts of ‘natural’ beauty a lie?
The rise of makeup-free and fresh-faced looks online and on the red carpet aren’t always the ‘natural’ vibe we believe they are. Ask the girlies anywhere and you’ll hear that many of us are no longer rocking the full-face makeup that had us in a chokehold during the mid-2010s. We’ve traded...
How music bolsters mental well-being and social connections
Music is often viewed as an enjoyable form of entertainment, but a growing body of scientific and sociological research is proving how music enhances the strength of our brain’s neural pathways and helps us foster deep social bonds. One good thing about music, when it hits you, you feel no...
Do we need a #MeToo movement for men?
A new Panorama investigation looked into accusations of sexual assault against male employees by former Abercrombie & Fitch CEO. Following the grim exposure of Russell Brand’s alleged sexual abuse by Channel 4 Dispatches, the BBC teased – for the first time in Panorama’s recent history – an exclusive episode. Its focus was...
How the fashion industry will need to change in the coming years
As new policies crack down on unsustainable industry practices, fashion is one sector that will be forced to embrace major change. What kind of improvements should companies strive for and what else can we anticipate? Over the next decade, many business sectors will be forced to undergo considerable changes to reach green targets and build sustainability credentials. The fashion industry - one of the most ecologically harmful sectors – certainly awaits...
Fashion’s efforts to go green are being negated by overproduction
WRAP’s 2030 Annual Progress Report says a 12 per cent reduction in the carbon impact of clothing has been cancelled out by a 13 per cent increase in the volume of textiles produced and sold. The planet is, quite literally, drowning in clothes. Through recycling programmes have existed for decades now, of the 100 billion garments bought annually, 92 million tonnes of them get thrown out. By 2030, that figure...
Ulta Beauty launches new project to help silence our inner critic
After hearing that its sales associates felt ‘like therapists’ while working the shop floor, the US beauty supplier has set out on a mission to help its customers embrace their inner joy by eradicating negative self-talk. Upon stepping inside a beauty store, customers are greeted by an array of products that promise eternally youthful skin, a luscious head of hair, and the ability to smell like a freshly plucked Madagascan...
New report says fast fashion’s value is on a steady decline
According to the latest Brand Finance Apparel 50 report, the value of fast fashion giants such as H&M and Zara is decreasing as sustainability and innovation become the key drivers of consumer choices. Though it may not seem like it if your Instagram is full of influencers flaunting SHEIN hauls, the fast fashion market is losing its value – at least according to a new report by Brand Finance. Released...





















