Patagonia’s warmest jacket ever is made with upcycled ocean plastic
Working together with Bionic and Gore-Tex – two companies that collect ocean plastics and transform them into fabrics – Patagonia has now released its warmest and most sustainable winter jacket ever. As new environmental policies are written up globally, immense pressure has started mounting on the fashion industry to clean...
Current in Style
Are modern-day concepts of ‘natural’ beauty a lie?
The rise of makeup-free and fresh-faced looks online and on the red carpet aren’t always the ‘natural’ vibe we believe they are. Ask the girlies anywhere and you’ll hear that many of us are no longer rocking the full-face makeup that had us in a chokehold during the mid-2010s. We’ve traded...
How music bolsters mental well-being and social connections
Music is often viewed as an enjoyable form of entertainment, but a growing body of scientific and sociological research is proving how music enhances the strength of our brain’s neural pathways and helps us foster deep social bonds. One good thing about music, when it hits you, you feel no...
Do we need a #MeToo movement for men?
A new Panorama investigation looked into accusations of sexual assault against male employees by former Abercrombie & Fitch CEO. Following the grim exposure of Russell Brand’s alleged sexual abuse by Channel 4 Dispatches, the BBC teased – for the first time in Panorama’s recent history – an exclusive episode. Its focus was...
How the fashion industry will need to change in the coming years
As new policies crack down on unsustainable industry practices, fashion is one sector that will be forced to embrace major change. What kind of improvements should companies strive for and what else can we anticipate? Over the next decade, many business sectors will be forced to undergo considerable changes to...
Fashion’s efforts to go green are being negated by overproduction
WRAP’s 2030 Annual Progress Report says a 12 per cent reduction in the carbon impact of clothing has been cancelled out by a 13 per cent increase in the volume of textiles produced and sold. The planet is, quite literally, drowning in clothes. Through recycling programmes have existed for...
Ulta Beauty launches new project to help silence our inner critic
After hearing that its sales associates felt ‘like therapists’ while working the shop floor, the US beauty supplier has set out on a mission to help its customers embrace their inner joy by eradicating negative self-talk. Upon stepping inside a beauty store, customers are greeted by an array of products that promise eternally youthful skin, a luscious head of hair, and the ability to smell like a freshly plucked Madagascan...
New report says fast fashion’s value is on a steady decline
According to the latest Brand Finance Apparel 50 report, the value of fast fashion giants such as H&M and Zara is decreasing as sustainability and innovation become the key drivers of consumer choices. Though it may not seem like it if your Instagram is full of influencers flaunting SHEIN hauls, the fast fashion market is losing its value – at least according to a new report by Brand Finance. Released...
Boody launches creative campaign highlighting underwear discomfort
It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no impression at all,’ reads the slogan of a creative new campaign currently running across outdoor billboards, buses, and social media...
How Gen Z has forced the luxury beauty industry to change
The beauty market is growing and transforming thanks to Gen Z’s unique influence and new spending power. This generation is now overtaking its older counterparts as consumers of luxury beauty, skincare, and hair care products. The luxury beauty industry has witnessed an unprecedented surge in value, with iconic brands such as Chanel, Dior, Prada, and La Mer capturing the attention and wallets of the coveted Gen Z demographic. Many newer,...
