New fast fashion brand aims to rival SHEIN
Chinese e-commerce brand Alibaba is looking to cash in on our insatiable desire for low-priced clothing by opening its business to the world of fashion. You know what the world really needs? Another fast fashion company, said no one ever. Yet here we are. In recent months, Alibaba – the Chinese e-commerce...
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Why we must cut our new clothing purchases by 75%
If you favour human and environmental wellbeing over the ever-growing consumption of throwaway fast fashion, switching to a smaller wardrobe may be your only option. Regardless of how tempting it is to buy into the flurry of new aesthetics, cores, and microtrends that flood our feeds, there’s no ignoring the...
TikTok’s face tape trend has been newly co-signed by a major star
Next up on the list of questionable TikTok trends is using tape to achieve a temporary face lift or to prevent the formation of wrinkles while asleep. But is it legit? Scroll on TikTok and you’ll stumble upon beauty hacks ranging from traditional to taboo, helpful to downright dangerous, or...
The EU finally plans to crack down on fast fashion
Acknowledging a link between fossil fuels and the inherently unsustainable industry, it’s proposing a range of new rules that’ll ensure products being made in and imported to the region are more environmentally friendly. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means...
UK watchdog to expose fashion brands guilty of greenwashing
The Competition and Markets Authority is preparing to name and shame high street clothing companies selling ‘sustainable’ clothing at a premium price. We might think we’re doing the right thing by heading straight for the ‘eco-friendly’ or ‘sustainable’ section of popular clothing shops when looking to buy a new outfit. But...
Parisian brand Chloé channels climate consciousness at fashion week
Gabriela Hearst, the Creative Director of Chloé, took an optimistic stance at Paris Fashion Week by encapsulating how the fashion industry can exist in harmony with the planet. As humanity looks for ways to become less wasteful, the fashion industry has been placed directly under the microscope due to its...
How is the fashion industry responding to war in Ukraine?
Responses from big fashion labels like Nike and YNAP highlight the strange co-existence of fashion and war in the modern age of digital media. Many would say the contents of our social media timelines has become the reflection par excellence of the global situation. If this is true, then the past week has been a particularly dumbfounding composition; fashion week runways sliced between European war updates, detailed commentary on the state...
Beauty brands are turning air into perfume
Prompted by an industry-wide pivot to more sustainable production practices, several companies have started trialling fragrances made from carbon dioxide pollution. Though I’m sure you’d rather not be reminded, the world, as we know, is well and truly running out of time to offer up solutions that’ll prevent climate change from doing its worst. Fortunately, no doubt motivated by the continued influx of warnings from every activist, organisation,...
How will the UK plastic packaging tax impact beauty?
From April 1, any company manufacturing or importing packaging containing less than 30% recycled materials will be taxed £200 per tonne. For an industry that’s renowned for its insurmountable reliance on plastic, this may well pose some issues. Earlier this month, ‘the most important international deal since the Paris climate accord’ was approved by the United Nations Environmental Assembly in an effort to tackle the mountains...
What really happens when we throw our clothes away?
Chile’s Atacama Desert, one of the world’s largest ‘fashion graveyards’, is a stark reminder of where our clothing really ends up. We’re often told that our rubbish doesn’t just ‘disappear’. From an early age, I remember my mum scolding me for throwing litter on the floor, or wasting my food; ‘The rubbish fairy doesn’t just magic everything away!’. As the climate crisis becomes more global concern than radical political theory, this narrative...
