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SHEIN named the year’s most popular fashion brand

SHEIN named the year’s most popular fashion brand

Overtaking ZARA and Nike as the world’s most Googled clothing brand is SHEIN. Founded in 2008 and gaining serious popularity during the pandemic, it looks like the fast-fashion giant is here to stay – regardless of its poor reputation. Yikes. According to a report compiled by Money.co.uk, SHEIN has become the world’s most popular fashion brand in 2022. It is the most Googled retailer in 113 countries - overtaking ZARA, adidas,...

By London, UK
Balenciaga’s quest for redemption has had the opposite effect

Balenciaga’s quest for redemption has had the opposite effect

The luxury brand’s brush with accusations of paedophilia has united haters and fans in shared concern. But the controversy also points to systemic issues of exploitation and power within the fashion industry. Publicity stunt? Mindless oversight? Elite satanic conspiracy? Whichever best explains Balenciaga’s latest controversy – triggered by two campaigns that featured disturbing associations between children and sex –  finding an answer to the whole fiasco has become somewhat of a...

By Brighton, UK
The Fashion Pact establishes new renewable energy agreement

The Fashion Pact establishes new renewable energy agreement

After a quiet two years, the CEO-led coalition has announced the launch of a promising sustainability initiative that seeks to accelerate the industry’s green transition. By now, I’m sure you’re well aware that fashion has an acute sustainability problem. If you’ve somehow missed out on the details, however, allow me to remind you that the industry is the largest global consumer of water and generates more greenhouse gas emissions than all...

By London, UK
New documentary goes undercover inside SHEIN’s factories

New documentary goes undercover inside SHEIN’s factories

Available on Channel 4, the documentary reveals that workers making clothing for the fast-fashion giant SHEIN are paid as little as 3p per garment while working 18-hour shifts. Most of us aren’t blind to the fact that the availability of ultra-cheap clothing is impossible without the exploitation of workers who sew them. But this doesn’t make the findings in Channel 4’s new documentary any less shocking. Titled Untold: Inside the Shein Machine,...

By London, UK