Is β€˜gimmick’ fashion sustainable?

Is β€˜gimmick’ fashion sustainable?

Novelty and gimmick fashion is taking the internet by storm. But are these hyped products any good for the planet?Β  Coperni may be a popular clothing brand, but the Parisian company tends to make headlines for its marketing gimmicks and technological innovations more than its clothes. I’m sure you’ve all seen...

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The secondhand clothing market is exploding

The secondhand clothing market is exploding

As the cost-of-living crisis and concerns over sustainability drives consumers towards pre-owned garments, sales are on track to reach $350bn in 2028, according to ThredUp’s most recent report. Thrifting, repurposing, the trading of deadstock – you name it. They all come under the umbrella of resale fashion. Long before it became...

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Opinion – Consumers are becoming savvy to performative inclusivity

Opinion – Consumers are becoming savvy to performative inclusivity

UK beauty brand Pink Honey has come under fire for a recent influencer trip. The backlash proves consumers won’t stand for vapid marketing.Β  Brand controversies seem to be on the rise. Everywhere you look – particularly on social media – a company is facing ridicule for short-sighted campaigns or shallow marketing tactics. But the increase in backlash isn’t necessarily a sign that brands are growing lazier, rather that consumers are demanding more from...

By Brighton, UK
New York’s cosmetology law is breaking beauty barriers

New York’s cosmetology law is breaking beauty barriers

A new requirement – that students learn to style textured hair as part of their training – is signalling change for the global beauty industry.Β  The beauty industry has always been somewhat of a minefield for the Black community, who often find themselves on the fringes of an ostensibly inclusive business. Despite positive changes in the beauty space, including the rise of Black-owned businesses and the proliferation of products designed with Black...

By Brighton, UK
Startup Sulapac develops microplastic-free packaging materials

Startup Sulapac develops microplastic-free packaging materials

Seeking to reduce our dependence on oil-based plastics, Sulapac is making bio-based packaging components using recycled and β€˜side-streamed’ materials. It’s hoped to boost fashion’s circular economy. Anyone who is even slightly into skincare will be well aware that the environmental cost of beauty cosmetics is huge. Our buy, use, and bin approach to fad products and fleeting trends is a significant sustainability issue. Pumps, sprays, tamper seals, and everything else in...

By London, UK
Fashion reseller Vestiaire Collective is dumping fast fashion

Fashion reseller Vestiaire Collective is dumping fast fashion

The luxury second-hand site has launched a striking campaign to announce they’re banning fast fashion giants Zara, Uniqlo, and H&M.Β  Vestiaire Collective has been a solid advocate for the green-fashion market since its inception in 2009. At the time, it was one of the first online retailers that specialised solely in second-hand luxury brands, and today remains one of the biggest. Last week it announced it would be banning fast fashion giants...

By Brighton, UK