‘Sustainable’ brand Coach is destroying unsold products

‘Sustainable’ brand Coach is destroying unsold products

The brand is facing allegations that it slashes defective in-store returns before throwing them away, refuting its self-proclaimed commitment to a circular fashion economy. Scrolling through TikTok this week, you might’ve come across @thetrashwalker’s now-viral video accusing luxury design house Coach of ordering employers to ‘deliberately slash’ unwanted yet perfectly...

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Adidas’s ex-brand chief launches fully sustainable streetwear

Adidas’s ex-brand chief launches fully sustainable streetwear

The man behind adidas’ success is starting a new environmentally conscious clothing concept that hopes to rival streetwear juggernauts Yeezy and Supreme. You aren’t wrong in thinking that the luxury street style market is oversaturated, but when it comes to shopping sustainably for big name brands, you may be surprised to find that the options become incredibly limited. Looking to change that is Eric Liedtke, who has worked for adidas since...

By London, UK
Heron Preston meets Mercedes Benz for upcycled streetwear collection

Heron Preston meets Mercedes Benz for upcycled streetwear collection

Paying homage to 40 years of the airbag’s patent, Heron Preston has teamed up with one luxury car brand to push the boundaries of innovation and sustainability in fashion. It goes without saying that stepping out of a luxury car looks better when you’re dressed head to toe in an equally drippy, designer outfit to match – just ask Kylie Jenner next time you see her. But what if I told...

By London, UK
Gucci’s new platform for young designers puts planet first

Gucci’s new platform for young designers puts planet first

Vault is an experimental online space showcasing one-of-a-kind vintage pieces alongside the work of burgeoning sustainability-focused Gen Zers. Circular fashion is in, after all. If, like me, you’ve been keeping an eye on fashion’s efforts to remove itself from the climate change narrative since the industry’s generous contribution to global carbon emissions first came to light, then you’ll know all about conscious consumerism. Driven primarily by the Gen Z demographic, making...

By London, UK
Kering bans fur across all its businesses

Kering bans fur across all its businesses

By next year, the luxury parent company behind brands such as Balenciaga, Gucci, Alexander McQueen, and Yves Saint Laurent will have officially phased out the use of fur altogether. Over the past few years, almost every top designer - from Chanel to Prada - has shed animal fur from their collections. The state of California has outright banned it, Queen Elizabeth II has renounced it, and in 2020, PETA retired its decades-long...

By London, UK