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Fashion experiments with AI in a bid to improve inclusivity

Fashion experiments with AI in a bid to improve inclusivity

Triggering a mixed response from both consumers and industry insiders, brands are having custom computer-generated models created to represent people from marginalised groups in digital form. It goes without saying that fashion has a diversity problem. And regardless of recent progress – largely attributable to the tireless efforts of the body positivity movement – things actually appear to be heading in the wrong direction. From barriers that still...

England’s Lionesses get new period-conscious football kits

England’s Lionesses get new period-conscious football kits

At tonight’s game, England’s women’s football team will sport a kit that isn’t all white for the very first time. The change comes after years of campaigning for more period-conscious sportswear. When England’s Lionesses lifted the European Cup last summer, they were kitted out in the traditional all-white ensemble also worn by the men’s team. Though their kit colour was likely the last thing on their minds during that exhilarating moment,...

By London, UK
Australia to set a world-first standard for composting textiles

Australia to set a world-first standard for composting textiles

To combat the country’s 260,000-tonne-a-year fashion waste problem, lingerie company Very Good Bra has launched a campaign to improve natural garment recycling practices. According to a report by the Australian Fashion Council (AFC) published last May, Australians buy 14.8kg of clothing, or 56 new items, annually, making the country one of the highest consumers of textiles per capita in the world. Not only this, but there are 1.42bn garments – amounting...

By London, UK