At tonight’s game, England’s women’s football team will sport a kit that isn’t all white for the very first time. The change comes after years of campaigning for more period-conscious sportswear.
When England’s Lionesses lifted the European Cup last summer, they were kitted out in the traditional all-white ensemble also worn by the men’s team.
Though their kit colour was likely the last thing on their minds during that exhilarating moment, it wasn’t long before a discussion was ramped up to change the shade of their shorts to anything but white.
For years, the women’s team had been raising concerns about period leaks, which are fact of life at some point for all women. Shortly after their historical win, the team spoke with the English Football Association about potential adjustments.
Though many players said they would use contraceptive pills throughout the season to avoid unexpected mishaps, it is virtually impossible to stop an early or particularly heavy period – especially one that happens to start while on the pitch.
England forward and Arsenal striker Beth Mead was responsible for unofficially leading the campaign. She spoke directly with manufacturers at Nike and convinced them to switch the colour of the shorts to a rich shade of blue.
🏴 Our England family 🏴
The new @Nikefootball England Women's kit.
✨ Available 5 June ✨
— Lionesses (@Lionesses) April 3, 2023