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The parent company of ChatGPT, OpenAI, has launched its own merchandise brand, which includes hats, tees, tote bags, socks, and even a glowing green basketball. Despite online criticism, stock appears to be selling well.
OpenAI has unveiled its first public merchandise brand, Supply Co.
Its new line of products includes hats, tees, tote bags, and basketballs, among other items. It is the first time the company has made its merchandise publicly available outside of corporate events, and suggests it is attempting to reach a wider audience beyond just its online platforms.
You don’t have to wait.
Merch inspired by research & deployment.
Available until sold out.https://t.co/Ls79n9OfZ0 https://t.co/lV8WxyZ7yc
— OpenAI (@OpenAI) July 15, 2026
Some items sold out immediately after launch, including the highly-criticised glowing green ChatGPT basketball. Others, such as the ‘Good Research Tee,’ have sold out of every size except XS.
From the outside, OpenAI’s brazen attempt to become a lifestyle brand is a little eyebrow-raising, though hardly surprising.
Many companies have dipped their toes into unexpected lanes to drum up headlines and generate brand engagement. Remember when Greggs collaborated with Primark, for example? If done correctly, it can be a nifty way to reshape how consumers perceive your aesthetic and reinvent previously held associations tied to a brand.
That hasn’t been the case here, however, at least thus far.
Various outlets have criticised OpenAI for basically retreading streetwear styles from five years ago, while designers on X have mocked the collection for its poor fabric fits and logo placements. There is an irony in ChatGPT attempting to be ‘creative’ and lifestyle-focused, despite its language models relying solely on material from external, human references.
Social media has not been any kinder. ‘The horrifying concept of wearing OpenAI merch,’ one X user wrote. ‘If I see you wearing OpenAI merch I’m pushing you down a flight of stairs,’ commented another.
the horrifying concept of wearing OpenAI merch https://t.co/hmKf1Th2YN
— matt bernstein (@mattxiv) July 16, 2026
