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Sophia Kianni launches ‘we wear oil’ campaign

Sophia Kianni launches ‘we wear oil’ campaign

Sophia Kianni is calling out fashion’s dependency on oil by educating others on production and manufacturing processes. Clothes are currently made from fossil fuel-derived synthetic fibres at an ‘absolutely horrific rate.’ With COP28 in full swing, phasing out fossil fuels to tackle skyrocketing greenhouse gas emissions is once again receiving...

A model has gone viral for her experience of AI white-washing

A model has gone viral for her experience of AI white-washing

With artificial intelligence on the rise, its use in the fashion world raises new moral dilemmas.  Shereen Wu is a burgeoning runway model from the US. She’s also a burgeoning influencer, sharing her career and lifestyle with several thousands of followers. But it’s not her content creation or modelling skills that have recently thrust Wu into the limelight. After sharing a recent incident involving designer Michael Costello, Wu has gone viral on...

By Brighton, UK
The major environmental impact of faux leather

The major environmental impact of faux leather

As the popularity of ethical fashion grows and consumers continue to seek out vegan clothing alternatives, it’s time we asked ourselves if these products are truly as sustainable as they seem. It’s common knowledge that fast-fashion has long-dominated the style landscape, for the affordable and straightforward way in which it enables consumers to keep up with continually fluctuating trends. However, unlike the rapid nature of these fads – which come and...

By London, UK
Boohoo under fire for breaking promises on ethical overhaul

Boohoo under fire for breaking promises on ethical overhaul

Following shocking revelations of malpractice at clothing factories owned by the fast fashion giant in 2020, it pledged to reform its operations and launched its ‘Agenda for Change’ programme. A new undercover investigation has found evidence that this was nothing but smoke and mirrors. In 2020, Boohoo, the online retailer at the helm of popular trend-driven fast fashion brands like Nasty Gal and PLT, lost almost £2 billion in...

By London, UK
Beauty brands brace for incoming sustainable packaging regulations

Beauty brands brace for incoming sustainable packaging regulations

As we inch closer to 2024, significant changes to packaging regulations are on the horizon for both the EU and the United Kingdom. Beauty and cosmetic companies will need to pay close attention. For too long, eco-conscious skincare lovers have felt a pang of guilt when throwing out empty plastic bottles once they’ve reached the end of their favourite products. Their guilt isn’t unfounded either, as 95 percent of all cosmetic...

By London, UK