Is ‘gimmick’ fashion sustainable?
Novelty and gimmick fashion is taking the internet by storm. But are these hyped products any good for the planet? Coperni may be a popular clothing brand, but the Parisian company tends to make headlines for its marketing gimmicks and technological innovations more than its clothes. I’m sure you’ve all seen...
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Will sustainable fashion always be the more expensive option?
One of the primary roadblocks to boycotting fast fashion is the price tag that comes with shopping sustainably. Will eco-friendly and ethical clothing ever become more affordable? Even when we know that shopping sustainably is the right thing to do, it isn’t always the easiest option. With fast fashion brands marketing...
The secondhand clothing market is exploding
As the cost-of-living crisis and concerns over sustainability drives consumers towards pre-owned garments, sales are on track to reach $350bn in 2028, according to ThredUp’s most recent report. Thrifting, repurposing, the trading of deadstock – you name it. They all come under the umbrella of resale fashion. Long before it became...
Will banning fast fashion ads succeed in slowing the industry?
France is contemplating banning advertisements created by the fast fashion giant SHEIN in hopes of preventing the consumption of unsustainable and polluting clothing. While it’s no secret that the fast fashion industry is terrible for our planet, low prices and clever marketing tactics continue to lure in customers looking to...
Tyler, The Creator announces Louis Vuitton collaboration
Rapper, producer, and artist Tyler, The Creator has announced his first fully-fledged fashion project collaboration with Pharrell Williams for Louis Vuitton. Hot off the news that Tyler, The Creator was the best-selling male artist on vinyl in the US last year, he’s just unveiled a new fashion collaboration with...
Is your monthly manicure an environmental problem?
Last year, demand for acrylic nails surpassed traditional manicures for the first time. With the market only set to grow, it’s time we talk about the environmental impact of plastic-based artificial nails. Conversations about the environmental impact of our beauty routines have become commonplace in online spaces and in marketing...
Can a growth-chasing fashion industry ever be truly sustainable?
Although most fashion brands have laid out sustainability goals by now, one overarching objective stands in the way of reaching them: brand growth. Given that environmental issues are influencing society’s purchasing decisions more than ever, fashion brands are working to ensure that their values align with consumers’ increasingly eco-conscious perspectives. Fast-fashion companies have hastily launched ‘planet friendly’ collections in attempts to clean up their image, mid-range brands are striving to...
Schiaparelli transforms electronic waste into high fashion
When it comes to sustainability, the fashion industry typically makes headlines for being a wasteful polluter. At the latest Schiaparelli show, the brand’s head designer transformed e-waste into clothing that is both upcycled and beautiful. What do the fashion and tech industry have in common? To start with, both industries are extremely resource heavy. The fashion industry relies on many non-renewable resources, using 79 trillion litres of fresh water per...
Has fashion truly addressed its ties to Uyghur forced labour?
In 2020, a coalition of human rights groups said it was ‘virtually certain’ that as many as 1 in 5 cotton products sold across the globe were tainted with modern slavery. Has the apparel industry stopped sourcing so extensively from Xinjiang and are brands’ supply chains as ethical as they say they are? During the pandemic, many of the world’s biggest fashion brands and retailers were found to be complicit...
The implications of a male-dominated fashion industry
Hyper-femininity is one of the dominating forces in fashion right now. But women are not well-represented in top positions at most major brands – meaning that those dictating trends in women’s fashion are ultimately men. Considering that the fashion industry has long been viewed as catering significantly more to the female portion of the population, its offices are surprisingly void of women employees. In 2018, it was reported that there...
