Amazon-related beauty content is booming on TikTok
TikTok has become an unlikely source of beauty sales for Amazon during the Coronavirus pandemic. TikTok has emerged as a new source for brands struggling during COVID-19 to push sales on Amazon. Looking beyond the potential stigma of selling on a platform that has deterred retailers in the past with...
Current in Industry
Is Amazon’s partnership with Vogue symbolic of a bleak future for corporate fashion?
The e-commerce giant is launching a digital storefront that will let customers purchase luxury items from high-end independent designers, but concerns have arisen regarding what it means for the future of the industry. Striving to further solidify its presence in the world of fashion, Amazon has partnered with Vogue and...
Is Esports set to become the next in-demand channel for beauty marketing?
Esports is on its way to becoming the cosmetics industry's next hype channel for reaching consumers. It's becoming more and more apparent that the worlds of fashion, beauty, and technology go hand in hand when it comes to marketing. The intersection of gaming and the cosmetics industry is rapidly gaining...
Footwear giants adapt marketing tactics during COVID-19
High-profile footwear brands are finding themselves in a unique position during the pandemic, turning to technology to shift products. Never before has it been so important for people to remember the positive impact that sports can have. At the moment many of us striving to achieve a happy mind through...
The vegan leather market is predicted to be worth almost $90bn in the next five years
A plant-based alternative to a material with an immense carbon footprint, vegan leather is the next step in the sustainable fashion movement. 2020’s recurring trend? Sustainability. Major brands around the world are making significant changes to be more environmentally conscious. Consumers are choosing to shop second-hand. And fast fashion? We...
Staying relevant during COVID-19? Beauty companies turn to tech
As lockdown period is extended worldwide, cosmetics brands are seeking new ways to build their communities with technology at the forefront. In an effort to appeal to consumers in lockdown, beauty brands are placing more focus on their community-building methods, embracing technology as a means of overcoming the barrier the...
Louis Vuitton’s latest campaign is made for Gen Z
Looking like something straight out of an ‘80s horror show, Louis Vuitton’s pre-fall 2020 campaign perfectly caters to Gen Z’s obsession with Stranger Things and all things vintage. The Gen Z demographic has been an especially tough nut for fashion and beauty marketers to crack, but they finally seem to be getting the hang of it. A generation of digital natives that accounts for 40% of all consumers worldwide, it’s...
