Burberry to donate leftover fabrics to fashion students
The ReBurberry Fabric initiative will add to the luxury label's ongoing sustainability efforts and help young, underrepresented fashion designers across the country. In partnership with the British Fashion Council (BFC), Burberry has expanded its scholarship programme and announced a new sustainability project with both planet and people in mind. With plans...
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The ‘gamification’ of fashion continues to make headway
From E-Sports capsule collections to Animal Crossing runways and brands launching their very own games, fashion's steady shift into gaming shows no signs of slowing down. Yesterday, Balenciaga finally unveiled its long-awaited videogame and the largest volumetric video project ever undertaken titled Afterworld: The Age of Tomorrow. Set in the near-future...
The circular fashion economy could be worth $5 trillion
Though a relatively undeveloped concept within the realm of clothing production, the potential value of fashion's circular economy is vast. Is the industry ready to adopt an entirely new business model? With a focus on producing items that will stand the test of time and disrupt the constant churning out...
One size fits none: is there a solution to clothes sizing disparities?
Amidst ongoing criticism that fashion has a sizing problem, the industry is finding itself hard-pressed to provide shoppers with a solution that doesn't simply cater to dominant consumer groups. A narrow range of sizing options has long hindered the fashion industry, an industry that often resorts to ‘vanity sizing’ whereby...
Guccifest is challenging fashion’s outdated seasonal structure
Swapping shows for short films, the luxury brand is offering a unique alternative to the traditional runway with Guccifest, a mini-series that's part art-house, part ad-campaign. Responding to Covid-induced lockdown orders earlier this year, Gucci’s creative director Alessandro Michele announced that the luxury brand would be working to reduce its...
Exclusive – How brands like Pantee are rising to the conscious fashion challenge
With social responsibility ranking at an all time high amongst consumers, we spoke with burgeoning circular fashion brand Pantee about the importance of up-cycling and transparency. ‘Making every choice a sustainable one is hard,’ says Katie McCourt who, with the help of her sister Amanda, has recently launched circular fashion...
Recycled polyester may not be as sustainable as it seems
Although the fabric is considerably better for the planet than its virgin counterpart, it still generates fibrous micro-plastics which persist in the environment and never degrade. Green or greenwashing? This is the question environmentalists have begun asking with regards to recycled polyester (rPET), the man-made fabric with an obviously smaller carbon footprint than its virgin counterpart, but one that’s still far from sustainable. Currently, polyester accounts for more than 55% of...
Coronavirus exposes the Western imbalance of clothing production
Suppliers and workers in some of the poorest countries have lost months of revenue, as western clothing brands refuse to buy $16 billion USD worth of goods due to the pandemic. US and European fashion companies have rejected over $16 billion USD worth of exported clothing and goods since the pandemic hit earlier this year, according to newly published import data from the Center for Global Workers’ Rights and...
The UK is considering an outright ban on fur sales post-Brexit
The move to completely ban the controversial material comes 20 years after the UK became the first country in the EU to prohibit fur farming. The time has finally come. Over the past few years, almost every top designer from Chanel to Prada has shed animal fur from their collections. Sugaring the pill, the state of California has outright banned it, Queen Elizabeth II has renounced it, and in February,...
Exclusive – Welcome to the world’s first-ever digital green carpet
This year, Eco-Age is moving its revolutionary Green Carpet Fashion Awards online, celebrating fashion's commitment to sustainability with an innovative, solution-based virtual event. In the past decade, sustainability consultancy firm Eco-Age has connected with fashion's biggest environmental innovators. Some of its recent collaborations include Candiani, an Italian production company that supplies sustainable denim for big fashion labels, and Diesel, which earlier this year launched a new upcycling collection that re-purposes old...
