‘Make do and mend’ is the hottest new eco-friendly trend
Gen Z, the very demographic most devoted to throwaway fashion, understands the importance of wearing an article of clothing many times to justify its environmental cost. For this reason, the repair revolution – an integral part of the industry’s push for sustainability – is well underway. Resale, rental, regeneration –...
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Is the concept of anti-ageing beauty dying out?
The beauty industry is oversaturated with products that claim to turn back the clock on our appearance, but is the rejection of growing older being replaced by new values? Scan the descriptions of pots and bottles shelved inside any beauty store and it’d be difficult to suppress the feeling that...
Luxury fashion looks into developing lab-grown fur
Livestock-free replacements for conventional animal-based materials are all the rage these days. That’s why LVMH is attempting to create a plastic-free, sustainable alternative to fur using keratin, the main protein in hair. Big news in the luxury arena: high fashion that’s suitable for vegans. Yep, you heard that right, the...
Ralph Lauren’s new campaign sparks cultural divide
The new collection pays homage to Black American collegiate style and has led to a debate about appropriation online. Its team of creators have stepped up to defend it. When you think of Ralph Lauren, you probably think of carefully knitted jumpers tied around the shoulders of white women at...
Shein vs Zara: proof that fast fashion is truly ruthless
The Amazon of the style realm stands accused of copying its retail rival after dozens of images were shared on social media showing virtually identical garments from the two outlets. Here’s why this paints a terrifying picture of the Earth’s future. A year ago, I asked where we were in...
The problem with ‘TikTok made me buy it’
TikTok has quickly become a breeding ground for the ‘haul’ mindset, whereby overconsumption is widely encouraged by brands and influencers who’ve forgotten that the planet is struggling with our shopping habits. In the post-pandemic digital age, it’s not surprising that most of us prefer to shop online instead of...
New fast fashion brand aims to rival SHEIN
Chinese e-commerce brand Alibaba is looking to cash in on our insatiable desire for low-priced clothing by opening its business to the world of fashion. You know what the world really needs? Another fast fashion company, said no one ever. Yet here we are. In recent months, Alibaba – the Chinese e-commerce giant responsible for companies like AliExpress and the digital payment service Alipay – launched a new fast fashion company called...
The EU finally plans to crack down on fast fashion
Acknowledging a link between fossil fuels and the inherently unsustainable industry, it’s proposing a range of new rules that’ll ensure products being made in and imported to the region are more environmentally friendly. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means of recycling jeans or dresses, of the 100 billion garments bought annually, 92 million tonnes of them get thrown out. By...
UK watchdog to expose fashion brands guilty of greenwashing
The Competition and Markets Authority is preparing to name and shame high street clothing companies selling ‘sustainable’ clothing at a premium price. We might think we’re doing the right thing by heading straight for the ‘eco-friendly’ or ‘sustainable’ section of popular clothing shops when looking to buy a new outfit. But with so many brands accused of greenwashing in recent years, how can we trust that retailers are actually sourcing ethical...
Parisian brand Chloé channels climate consciousness at fashion week
Gabriela Hearst, the Creative Director of Chloé, took an optimistic stance at Paris Fashion Week by encapsulating how the fashion industry can exist in harmony with the planet. As humanity looks for ways to become less wasteful, the fashion industry has been placed directly under the microscope due to its vastly negative impact on the planet. Fast-fashion brands now dominate the market, selling low-cost clothing sewn together out of synthetic materials....
