Gen Z are suspicious of relationship age gaps. Why are we surprised?
From Jay Z to Spider-Man, age gaps between couples have always been prevalent amongst the celebrity elite. Gen Z deem them far less socially acceptable than previous generations, and for good reason. The rest of the world needs to catch up. When we mention age gaps in relationships, what comes...
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social media is toxic for clicks + banksy revealed
what? Nah I never knew that, never knew that The BBC must be terrified of whistleblowers at this point. But the latest exposé hasn’t come at its expense… it actually gets the honours of spilling the tea on someone else. Canaries have come to the BBC with a case concerning Meta...
Were we wrong about Marty Supreme?
A few months ago, we heralded A24 for its viral, Gen Z-focused marketing. Now, only two months later, Timothee Chalamet has fallen out of public favour, and Marty Supreme has lost nearly every award at all major shows, including the Oscars. What happened? Well, the Oscars came and went…and Marty...
Gen Z men have regressive views on gender roles…but why?
New survey data has found that almost one-third of Gen Z men believe a wife should ‘always obey her husband,’ among other traditional gender norms. Why are young men seemingly so regressive when it comes to equality? Are Gen Z men’s opinions on gender roles and women’s rights regressing? New data...
why the obsession with gen z + viral auramax just dropped
lady, hear me tonight! 🎶 ‘Why you so obsessed with me?’ asked Gen Z. ‘How long you got?’ the Guardian replied. The news outlet recently wrote a comprehensive story outlining why people, particularly from the commercial world, are so obsessed with Gen Z. ‘Is there something different about people born between 1997...
How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...
war again + what’s with jim carrey’s face
well, that escalated quickly. That ceasefire the US apparently brokered in Gaza never materialised, and now both the US and Israel are escalating their military operations elsewhere. This week, Trump ordered pre-emptive attacks on Iran upon hearing that Israel was preparing an imminent attack on the nation. The president feared the US allyship with Israel would inevitably prompt retaliation, so opted to go on the offensive and blunt the military...
social media’s landmark addiction case + first major arrest for sexual deepfakes
can they prove what we all know? The sun rises and falls, the rivers flow, and every other month Zuckerberg enters the defendant’s dock to commence lengthy court proceedings. The Meta owner has had several major run-ins with the law since Cambridge Analytica, mostly over a lax company attitude towards user privacy. However, the ongoing case now has major ramifications that could extend beyond putting the tycoon the odd billion...
where ICE agents gossip online + the creeps who set beauty standards
sorry, no good vibes today Welcome back, or hello and welcome if this is your first time with us at the common thred 💌 At first, this week’s edition might seem a bit all over the place: thirst traps on LinkedIn, therapy-inspired dating approaches, beauty standards shaped by the world’s biggest creeps, ICE agents in online forums bitching about their jobs, and medical evidence of state violence that’s impossible to look away from....
Why brands are struggling to keep Gen Z spending
Economic uncertainty and permanent stress have young people reluctant to fork out cash on purchases they don’t need, at least according to the latest research. What’s causing this hesitation to spend? Are brands and marketers facing a potential crisis in 2026? New research by The Robin Report has described Gen Z as ‘checked out,’ claiming that they’re ‘spending less and expecting more from retailers.’ The data suggests that young consumers...
