Why dynamic pricing is a constant Gen Z headache
a pint costs how much? When it comes to personal finances, data shows that Gen Z are worried about their future and trying to save wherever they can. It doesnβt help, then, that companies are increasingly using dynamic pricing to muddy whatβs affordable and what isnβt. Anyone whoβs purchased concert tickets...
Current in Newsletters
big tech is guilty + kanye is⦠forgiven?
rage against the machine! Silicon Valley is reeling and the future suddenly looks marginally less dystopian. Kudos to the jury who just delivered the huge verdict at an LA court. Weβve seen Zuckerberg coast through court cases too numerous to recite, but the latest proceedings will have drudged up that pit...
ai on a leash + gen zβs age gap paranoia
get your own sh*t! Try to distinguish between a genuine Studio Ghibli image and something thrown together in 30 seconds on ChatGPT, we dare you. Generative AI platforms have become so fast, polished, and culturally omnivorous that any visual style can now be coopted. Itβs good clean fun when making crude...
Gen Z are suspicious of relationship age gaps. Why are we surprised?
From Jay Z to Spider-Man, age gaps between couples have always been prevalent amongst the celebrity elite. Gen Z deem them far less socially acceptable than previous generations, and for good reason. The rest of the world needs to catch up. When we mention age gaps in relationships, what comes...
social media is toxic for clicks + banksy revealed
what? Nah I never knew that, never knew that The BBC must be terrified of whistleblowers at this point. But the latest exposΓ© hasnβt come at its expenseβ¦ it actually gets the honours of spilling the tea on someone else. Canaries have come to the BBC with a case concerning Meta...
Were we wrong about Marty Supreme?
A few months ago, we heralded A24 for its viral, Gen Z-focused marketing. Now, only two months later, Timothee Chalamet has fallen out of public favour, and Marty Supreme has lost nearly every award at all major shows, including the Oscars. What happened? Well, the Oscars came and wentβ¦and Marty...
Gen Z men have regressive views on gender rolesβ¦but why?
New survey data has found that almost one-third of Gen Z men believe a wife should βalways obey her husband,β among other traditional gender norms. Why are young men seemingly so regressive when it comes to equality?Β Are Gen Z menβs opinions on gender roles and womenβs rights regressing? New data is reigniting a debate that has been underway for several years, as Ipsos and the Global Institute for Womenβs Leadership...
why the obsession with gen z + viral auramax just dropped
lady, hear me tonight! πΆ βWhy you so obsessed with me?β asked Gen Z. βHow long you got?β the Guardian replied. The news outlet recently wrote a comprehensive story outlining why people, particularly from the commercial world, are so obsessed with Gen Z. βIs there something different about people born between 1997 and 2012, or is it all just marketing nonsense and hysteria,β the intro reads. Letβs see whatΒ expertΒ analysis they came up...
How McDonaldβs marketing misfired
McDonaldβs CEO, Chris Zempczinski, was mocked last week for βeatingβ a new Big Arch burger weirdly and referring to it as a βproduct.β His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. Soβ¦weβre guessing youβve probably seen McDonaldβs CEO, Chris Zempczinski, awkwardly βbitingβ into the new Big Arch burger by now, right? If you havenβt,Β we covered it this week, taking...
war again + whatβs with jim carreyβs face
well, that escalated quickly. That ceasefire the US apparently brokered in Gaza never materialised, and now both the US and Israel are escalating their military operations elsewhere. This week, Trump ordered pre-emptive attacks on Iran upon hearing that Israel was preparing an imminent attack on the nation. The president feared the US allyship with Israel would inevitably prompt retaliation, so opted to go on the offensive and blunt the military...
