Why FIFA embraced IShowSpeed at the World Cup
we did it, chat Gen Z streaming star IShowSpeed performed at this year’s World Cup final, marking a major shift in mainstream media; online creators have become so influential that they’re impossible to ignore, especially if legacy institutions wish to attract a younger audience. Well, the World Cup has been and...
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odyssey’s anti-woke boycott fails + pokémon traders get strapped
nolan is too goated to ‘go broke’ This ain’t no little live-action Disney remake. It’s Christopher Nolan. In the least surprising turn of events this summer, the masses flocked to see The Odyssey on opening weekend across the globe. The movie already boasts a 95% critic score and a 97% user score on Rotten...
Gen Z worries about misinformation on social media. Why can’t they leave?
your nan isn’t the news feed’s only victim Research shows that almost 80% of Gen Z are worried about misinformation, yet most still spend at least 2.5 hours per day on social media. What’s keeping everyone glued to the algorithm? By now, we’re probably all aware of misinformation online. Social media has...
gen z’s luddite uprising + zero chill bison
delete the apps, rebuke the horniness, move back home The so-called ‘digital natives’ are biting the hand that fed them, because it fed them mostly FOMO, insecurity, and addiction. Chat about AI is everywhere in the mainstream, but if you broach the topic on any campus other than MIT, it’s likely...
Wimbledon bets on influencers to reach Gen Z
game, selfie, match Wimbledon is aggressively targeting influencers to try and draw in younger crowds. With demand now surging, the tournament is at risk of losing its authenticity for the sake of the algorithm. Is this a common pitfall of Gen Z social media branding? With the World Cup currently dominating...
trump’s world cup karma + gen z hates your name
‘overturn this’ The rest of the world is on their feet for Belgium and the poetic justice they doled out last night. The Red Devils may not be a patch on their golden generation of prime Hazards, Mertens, and De Bruynes from the 2010s, but they had all the smoke for...
How a fragmented internet is reshaping Gen Z marketing
TikTok? Pinterest? Reddit? In our era of AI search engines and algorithmic feeds, social media has become intensely personal and wildly scattered. With audiences now splintering, how can marketers hope to reach Gen Z? Social media marketing has come a long way since the prehistoric days of 2010. Back then, brands were still finding their footing when it came to online advertising, often clumsily announcing a new product or campaign...
viral Vinted allegations + Merlin the World Cup duck
I just want to buy some secondhand clothes, blud Everyone knows that Gen Z loves an upsell. Any thrifted items, secondhand seasonal wear, or funky footwear can find a good home… for the right price and on a decent platform, of course. This explains the rise (and rise) of Vinted, the Lithuanian-based peer-to-peer marketplace that allows users to buy, sell, and swap their personal belongings. Last year, the company announced it...
Love Island tanks as Gen Z cools on influencer culture
ITV’s staple reality series drew just 600,000 viewers for its first episode this year, the lowest in its decade history. Amidst format fatigue and waning relevance, is it possible that Gen Z (and, to some extent, Gen Alpha) has largely abandoned the superficial, picture-perfect aesthetic of the traditional influencer? Love Island, ITV’s long-running reality TV series, has seen a steady decline in ratings and audience retention over the past few...
Gen Z rejoining the EU + TikTok nuns are blowing up
we’re going viral, sister If you’re an older Gen Zer like myself (I’m a borderline millennial, I’ll be honest), you may remember the absolute shock of the Brexit vote way back in 2016. We live in an era of constant political upset these days, what with Keir Starmer being booted from office this week, Donald Trump continuing to baffle overseas, and ex-Canadian prime minister Justin Trudeau constantly making tabloid headlines for...
