Current in Offbeat

swipe
What is Jai Ho summer?

What is Jai Ho summer?

The latest Gen-Z internet trend is all about celebrating South Asian culture, without South Asians. You’d be forgiven for thinking 2024 was the summer of all this Brat. But the internet’s latest obsession isn’t just about wearing lurid green and smoking a packet of Marlboro Reds. This year, a new vibe has taken hold of the Gen-Z zeitgeist: Jai Ho Summer. And yes, that does refer to the 2008 Pussycat Dolls...

By Brighton, UK
Where in the UK is best for Northern creatives?

Where in the UK is best for Northern creatives?

Though creative brain drain has seen Northern graduates move South for years, Manchester now boasts more jobs per person than the UK’s capital – but is it affordable to live there? Already regarded as the powerhouse of the North thanks to its rich (literally) industrial history and iconic music scene, Manchester’s booming economy, exciting nightlife, and media links have recently put it on the map as a more manageable London. With...

By Manchester, UK
Is mukbang content dangerous for creators and audiences?

Is mukbang content dangerous for creators and audiences?

As mukbang creators raise the stakes of their eating to compete for audience attention online, experts are worried about the consequences this could have on the mental and physical wellbeing of both viewers and stars.  Mukbang videos – livestreamed or prerecorded video content of creators eating food and chatting to an audience – first originated in South Korea. These videos typically feature a host sitting at a table lined with food,...

By London, UK
Unpacking why everyone’s ‘very demure, very mindful’ online

Unpacking why everyone’s ‘very demure, very mindful’ online

Forget Brat summer, it’s time for another new trend. Hot on the heels of the brash and bold mentality that Charli XCX had us embracing with her latest album, its antithesis has blown up on TikTok, seeing users satirically favour modesty over lime green hedonism. I. Cannot. Keep. Up. In tangent with our social media addiction becoming an out-of-control one, the trend-cycle’s spiralled to a point that has...

By London, UK