KSI and Logan Paul announce new business venture ‘Prime’
YouTubers, boxers, and all-round celebrities KSI and Logan Paul have announced a new energy drink brand called ‘Prime’, further pushing the monetary boundaries of Gen Z self-made entrepreneurs. If you’d told the average YouTube fan in 2018 that KSI and Logan Paul would eventually go on to create their own...
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Exclusive – Inside the mind of Gen Z director Jason Joyride
Jason Joyride, up-and-coming director and creative talent for Rico Nasty, talks Gen Z’s responsibility for social change, and reinventing musicals for the hip-hop age. When you first watch Rico Nasty’s music video for ‘Popstar’, a trap and punk-infused banger that dropped in early April, it’s hard not to be...
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