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M&S ad controversy highlights social responsibility of brands

M&S ad controversy highlights social responsibility of brands

Amid the ongoing crisis in Gaza, marketing blunders like these demonstrate the urgency of brand due diligence.  Each year, the arrival of Christmas creeps slightly earlier. Nowadays, we’re still busy binning Halloween decorations and transforming pumpkins into a buffet of soups and risottos when Mariah Carey starts defrosting. And it hardly raises an eyebrow if major brands launch their festive campaigns on the 1st November. We might still be waiting for...

By Brighton, UK
14-year-old develops new bar of soap to treat melanoma

14-year-old develops new bar of soap to treat melanoma

Heman Bekele may have found a strikingly simple answer to skin cancer treatment: a bar of soap.  Despite extortionate amounts of fundraising and tireless research, a cancer cure still often feels like a pipedream. But as far as cancer research goes, it's long been suspected that the answer to one of humanity’s biggest killers could lie anywhere, or be discovered by anyone. This week, a 14-year-old from Virginia is the latest...

By Brighton, UK
Lego’s new braille bricks are a step toward more inclusive toys

Lego’s new braille bricks are a step toward more inclusive toys

Bricks with studs corresponding to braille numbers and letters have been designed to help blind and visually-impaired children learn through play.  Since 2020, Lego have been quietly distributing a groundbreaking toy – free of charge – to select schools and services catering for visually-impaired children. The brand’s braille bricks were designed with the usual Lego studs, only these ones correspond to braille letters and numbers. The product has been helping young children with...

By Brighton, UK
Pokémon and Van Gogh collaboration causes scalping chaos

Pokémon and Van Gogh collaboration causes scalping chaos

A recent promotional collaboration between Pokémon and the Van Gogh Museum lead to commotion both online and in person, as scalpers attempted to make a profit from reselling. The Pokémon company has apologised for the chaos that ensued after launching a new collaboration with the Van Gogh Museum in Amsterdam. Last week, the museum opened a new exhibit that showcased several depictions of famous Pokémon re-imagined within some of Van Gogh’s...

By London, UK