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How lockdown has changed the way Gen Z listen to music

How lockdown has changed the way Gen Z listen to music

Being tucked up inside all day has given new opportunities for artists to create music and get their careers off the ground, while quarantine playlists are booming. Coronavirus has had an enormous impact on nearly every country across the globe. Theatres are shut, restaurants are closing down, even entire...

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Drive-in concerts helping to keep live music afloat

Drive-in concerts helping to keep live music afloat

Australia is beginning to trial drive-in concerts in a first attempt to give the live entertainment industry some much needed revenue. When Pixar released its 2006 film ‘Cars’, it depicted a world in which anthropomorphic vehicles attended live events together, formed giant crowds at stadiums, and lived fully fleshed...

KSI’s Dissimulation brings YouTube trap to the mainstream

KSI’s Dissimulation brings YouTube trap to the mainstream

Being a YouTuber before turning to music used to be a career choice that was ripe for ridicule. Thanks to new wave industry acts such as KSI, Joji, and Quadeca, the rules are finally changing. It wasn’t all that long ago when Olajide Olatunji, better known as KSI, was making a name for himself opening FIFA packs and playing horror games on YouTube. Known for his comedic energy and bubbling charisma,...

By Bristol, UK
Coronavirus ticket refund policy sparks outrage

Coronavirus ticket refund policy sparks outrage

Paul McCartney has deemed Italy’s refusal to give ticket goers refunds ‘outrageous’ as coronavirus continues to wreak havoc on the music industry. Unless you’ve been in a coma for the last three months, you’ll have noticed how disruptive the coronavirus pandemic has been on normal life for nearly all of us since February. Large events have been cancelled or indefinitely postponed across the globe for the foreseeable future, including music...

By Bristol, UK
Music labels to stop using ‘urban’ category

Music labels to stop using ‘urban’ category

Republic Records has announced it will no longer be using the word urban. It’s a much-needed revision to a term that should have been retired decades ago. George Floyd’s death on May 25th and the subsequent protests across the globe have pushed industries everywhere to assess their behaviour and attitudes toward black people, culture, and equality. The music industry is no exception. On June 2nd many record labels and publications...

By Bristol, UK
Is cross platform marketing the new key to owning the charts?

Is cross platform marketing the new key to owning the charts?

Call it sheer dumb luck or a stroke of marketing genius, either way Travis Scott may have given us a peak at the future of clout chasing in the music industry.  With more registered players than the entire US population, it’s safe to say Fortnite was no flash in the pan. Developers Epic Games continue to grow the franchise into something of a mega conglomerate, and rapper Travis Scott is the latest beneficiary.  The two joined...

By London, UK