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Burberry to donate leftover fabrics to fashion students

Burberry to donate leftover fabrics to fashion students

The ReBurberry Fabric initiative will add to the luxury label's ongoing sustainability efforts and help young, underrepresented fashion designers across the country. In partnership with the British Fashion Council (BFC), Burberry has expanded its scholarship programme and announced a new sustainability project with both planet and people in mind. With plans...

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How coronavirus has changed US shopping habits

How coronavirus has changed US shopping habits

According to a new study by McKinsey & Company, lockdown has shifted consumer behaviours, with digital marketplaces growing while brand loyalty diminishes. International lockdowns and social distancing have forced most of us to change our day to day behaviours as far as contact with others is concerned. This has had ramifications...

How the ‘carbon footprint’ originated as a PR campaign for big oil

How the ‘carbon footprint’ originated as a PR campaign for big oil

One of the most successful marketing ploys of the 20th century was when BP framed you for climate change. It’s a well-known fact that the most effective defence in a criminal trial is an alternative suspect. British Petroleum, the second largest private oil company in the world, was certainly aware of this fact in 2000 when it rebranded itself ‘Beyond Petroleum’, beginning an international marketing and PR campaign which...

By London, UK
Exclusive report – Illegal air pollution in Texas rises 155% in 5 years

Exclusive report – Illegal air pollution in Texas rises 155% in 5 years

According to a recent report, unauthorised emissions from industrial facilities in Texas have tripled since 2015 as the EPA continues to roll back protective measures. At the beginning of the week, Thred Media and Global Citizen were given early access to a report sounding the alarm on rising rates of illegal industrial pollution in the state of Texas. According to the study conducted by Environment Texas and Frontier Group,...

By London, UK
IKEA to launch first ever sustainable second-hand store

IKEA to launch first ever sustainable second-hand store

Old furniture will be repurposed and resold in the first ever second-hand IKEA store. It’ll be ready to visit by the end of 2020. I’m sure you’ve probably bought and tried to build a flat-pack IKEA furniture set at least once in your life. They’re cheap, cheerful, and end up looking half decent most of the time, unless you accidentally lose a screw or stick parts together upside down....

By Bristol, UK
How Microsoft’s new underwater servers will help create a greener internet

How Microsoft’s new underwater servers will help create a greener internet

Microsoft has been running an experiment to see if underwater servers could bring faster and more energy efficient internet to the coast, and it’s proved to be a resounding success. In 2018 Microsoft had the idea of sinking an entire data centre to the bottom of the Scottish sea to see if a submerged setting could provide a more reliable and energy-efficient future for its servers. Concluding a two-year experiment,...

By London, UK