Inside Superdry’s ambitious sustainability strategy
Superdry's co-founder, Julian Dunkerton, has high hopes that the clothing company will become 'the most sustainable listed global fashion brand on the planet' by 2030. Despite the unavoidable loss of sales suffered by the majority of fashion retailers amid the Covid-19 crisis, Superdry’s co-founder, Julian Dunkerton, is resolute in his...
Current in Companies
Amazon’s packaging is a plastic pollution nightmare
Marine conservationists have revealed some truly shocking statistics concerning e-commerce giant Amazon and the abundance of its plastic packaging currently being dumped into our oceans. Amazon has been embroiled in controversy for years over its persistent use of plastic packaging habitually ferried across all four corners of the globe, and...
Samsung UK launches new Gen Z competition ‘Solve for Tomorrow’
Samsung Electronics has launched a new competition that gives Gen Zers the opportunity to pitch their own tech ideas to a panel of experts, with a £10,000 cash prize up for grabs. If you’re a budding inventor or tech enthusiast living in the UK, you might want to jump...
Burberry to donate leftover fabrics to fashion students
The ReBurberry Fabric initiative will add to the luxury label's ongoing sustainability efforts and help young, underrepresented fashion designers across the country. In partnership with the British Fashion Council (BFC), Burberry has expanded its scholarship programme and announced a new sustainability project with both planet and people in mind. With plans...
You Decide – Is Obama’s call for tech firms to be publishers justified?
Obama urges to revise the internet law Section 230 that allows tech companies to operate unregulated, but social media bosses stress it protects free speech. In a new interview with The Atlantic the 44th US president, Barack Obama, has called for a revision to current laws and regulations that surround...
Breaking – The new Queens of gaming have been crowned
Breakthrough media company Queens Gaming Collective aims to emancipate women from the male-centric gaming narrative, and it’s about time. ‘All the boys were terrified of us meeting… they were like what happens when an unstoppable force meets an immoveable object?’, says Alisa Jacobs, CEO and co-founder of Queens Gaming...
Twitter’s bid for Malala Yousafzai highlights why brands need Gen Z
Twitter CEO Jack Dorsey has wanted his own Gen Z sounding board for a while, and new reports suggest Malala Yousafzai almost became a key figure on his platform. Jack Dorsey isn’t your conventional tech CEO. He walks five miles to his office every day, takes ice baths, goes on lone meditation retreats, and ceaselessly seeks connections with leaders and moguls outside of his own industry. However, it’s this atypical mindset...
How coronavirus has changed US shopping habits
According to a new study by McKinsey & Company, lockdown has shifted consumer behaviours, with digital marketplaces growing while brand loyalty diminishes. International lockdowns and social distancing have forced most of us to change our day to day behaviours as far as contact with others is concerned. This has had ramifications on the way we shop and has altered our consumer habits significantly. A new study by McKinsey & Company...
How the ‘carbon footprint’ originated as a PR campaign for big oil
One of the most successful marketing ploys of the 20th century was when BP framed you for climate change. It’s a well-known fact that the most effective defence in a criminal trial is an alternative suspect. British Petroleum, the second largest private oil company in the world, was certainly aware of this fact in 2000 when it rebranded itself ‘Beyond Petroleum’, beginning an international marketing and PR campaign which...
Exclusive report – Illegal air pollution in Texas rises 155% in 5 years
According to a recent report, unauthorised emissions from industrial facilities in Texas have tripled since 2015 as the EPA continues to roll back protective measures. At the beginning of the week, Thred Media and Global Citizen were given early access to a report sounding the alarm on rising rates of illegal industrial pollution in the state of Texas. According to the study conducted by Environment Texas and Frontier Group,...
