Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Scientists have discovered how to grow coloured cotton
Australian scientists have discovered how to grow naturally coloured cotton, a breakthrough that could finally help fashion curb its addiction to harmful chemical dyes. In a major win for clothing sustainability, Australian scientists have found a way to crack cotton’s molecular code so that it grows naturally in a range of vibrant hues. On a mission to transform the global textiles industry as we know it, CSIRO’s discovery could be...
The art exhibition striving to destigmatise sex work
'Absence of Evidence' is the collaborative outdoor photography project striving to raise awareness about the conditions of sex work while building a safer future for women involved in prostitution. A collaborative outdoor photography project between artist duo Henry/Bragg and a group of former sex workers known as ‘Untold Stories’ is striving to elevate the voices of women involved in the industry and transform the narratives around how their work is...
Instagram’s shopping feature is looking to be ‘the new mall’
As fashion and beauty turns to tech to stay afloat during the Coronavirus pandemic, online-platform shopping features are set to become 'the new mall.' Though the thought of returning to a mall in the middle of a global pandemic might seem unusual to most, many are finding themselves longing for the familiar hustle and bustle of weaving through hordes of people in search of a single t-shirt. However, if you...
Are lending schemes like Klarna luring Gen Z into debt?
Addictive buy now, pay later services designed to encourage overspending have sparked concerns as vulnerable young consumers find themselves in mounting debt. Since the start of lockdown, 23% of 18 to 24-year olds have turned to buy now, pay later services (BNPL) when shopping online, contributing to a shocking spike in bankruptcies within the age group. Designed to encourage overspending, these schemes have emerged as the ‘new normal’ for young,...
Fashion’s problem with racism runs too deep to ignore any longer
Fashion's reckoning with racism forces brands into making long overdue plans of diversification. For too long, the fashion industry has made huge profits from the exploitation of Black people. Despite this, many brands have been quick to jump on the bandwagon since the killing of George Floyd, standing in solidarity with the BLM movement. Although sizeable donations and the use of influential platforms to spread awareness is of course invaluable...
The Good Face Project grades cosmetic ingredients
Artificial Intelligence 'clean beauty' start-up The Good Face Project has launched an app designed to help consumers research cosmetic ingredients. Described as a data-driven index of cosmetic ingredients, The Good Face Project (GFP) has launched an app for iOS that aims to help conscious consumers research what’s going into the products their using. Similar to platforms such as Skin Deep by the Environmental Working Group and Think Dirty, the app uses...
A guide to eco-friendly sex toys
As the sex industry strives to meet consumer demands for more sustainable living, we round up the best eco-friendly alternatives for a greener sex life. Even simply thinking about climate change is enough to kill the mood. But the harsh reality? Your favourite sex toy most likely isn’t sustainable either. Unfortunately, not only do they require batteries which, of course, end up in landfills, but they’re almost always made from...
Boohoo perfectly embodies our fast fashion hypocrisy
Amidst shocking revelations of malpractice at clothing factories owned by the fast-fashion giant, the industry's timid approach to ethical issues is being readdressed. Boohoo, the online fashion retailer behind popular trend-driven brands like Nasty Gal and Pretty Little Thing, has lost almost £2 billion in value after speculations of ‘modern slavery’ at one of its factories. The undercover investigation, which was launched by The Sunday Times last week, revealed that workers...
Gucci’s new collection: genderless, circular, and progressive
The luxury label is committed to a circular future with its new Off The Grid collection that offers unisex clothing and accessories made from organic, recycled, and bio-based materials. At a time when brands are finding themselves more hard-pressed than ever to come up with innovative ways to be forward-thinking, Gucci has launched Off The Grid. The 37-piece, sustainable, genderless collection aims to make the label more inclusive, a move...
The future of in-store beauty product sampling
The beauty industry is rethinking product engagement and interaction with hygiene a top-priority for consumers in a post-Covid world. ‘Nothing will go back to normal’ is a phrase we’ve come to know very well in recent months and one that now applies to the future of in-store cosmetics sampling (or lack thereof). Swatching, swiping, and slathering are practices which have been frowned upon for years by those wary of bacterial...
