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The Oscar winning actress became a fossil fuel baron draped in latex for a recent Make My Money Better ad campaign. Her sarcastic taunts aim to educate the British public about how their pension funds are bolstering oil and gas profits.
No reading between the lines is required for Make My Money Betterโs latest ad campaign, featuring one โOblivia Coalmineโ.
If youโve twigged that this is a playful slant on the name Olivia Colman, pat yourself on the back. Youโre well on your way to deciphering the adโs intended message. Spoiler: Itโs not a subtle one.
The fictional character is the complete antithesis of the Oscar winning actress, whose sickeningly sarcastic portrayal of an oil baron seeks to educate the British public about how their pension contributions help to prop up the oil and gas industry.
Clad head-to-toe in villain-esque latex, she cruelly boasts: โPeople like you have pumped billions of your hard-earned pounds into gas and oil businesses.โ Sheโs not wrong, either, given big oil profits in the US topped $50bn in Q3 alone.
For the adโs remainder, oil puns are pumped out aplenty while a butler fills a champagne glass with gasoline. โEvery little drop from your precious nest egg adds upโโฆ โyou know the drill,โ she jibes.
โWeโve even managed to build a few little wind-turbines to keep Greta [Thunberg] and her chums happy,โ she says, hinting at industry greenwashing and the lacklustre transition to renewables from energy giants.
The grassroots organisation responsible for the ad is called Make My Money Matter, and is cofounded by Colmanโs showbiz colleague Richard Curtis โ who birthed British fictional icons like Mr. Bean and Bridget Jones.
