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What is ‘phubbing’ and why is it damaging to relationships?

New research has uncovered that the phenomenon – whereby couples ignore each other in favour of their digital devices – is leading to increased conflict and reduced intimacy. While this may seem obvious, it’s taken a pair of psychologists to make us notice.

In this day and age, we’re all aware of how technology originally designed to strengthen connectivity has actually begun to do the opposite.

Made apparent by dating app fatigue, the growing tendency of digital devices to drive rifts between us is now impacting our IRL relationships.

This is according to new research which has shed light on a modern phenomenon called ‘phubbing.’

For the unfamiliar, the term is a portmanteau of ‘phone’ and snubbing’ – in other words, when you ignore who you’re with in favour of scrolling endlessly on social media, replying to messages that really aren’t that urgent, and browsing the web.

Phubbing: How your phone could be ruining your relationship | Euronews

While it may seem obvious that couples are suffering as a result, it’s taken a pair of psychologists at Niğde Ömer Halisdemir University to bring the issue to public attention.

In a recent study, they assessed 712 married adults from cities in the Central Anatolian region of Turkey to measure the correlation between their ‘phubbing’ habits and their levels of marriage satisfaction (judged by linked factors such as effective listening, empathy, and self-revelation).

Investigating the negative repercussions of this behaviour, they found it to be closely tied with increased conflict and reduced intimacy.

‘Individuals may have some expectations such as making eye contact, resting effectively and receiving feedback during mutual communication,’ wrote authors Suat Kılıçarslan and İzzet Parmaksız.

Phubbing - Sketchplanations

‘In the case of phubbing, these expectations are not met, causing the phubbed partner to experience negative emotions and consider their partners rude and negligent.’

‘In this study, it was determined that phubbing behaviours of married individuals predicted marital satisfaction negatively and significantly,’ reads the report’s conclusion, which makes a lot of sense: nobody is going to be satisfied with any kind of relationship where one party constantly disregards the other to stare at their phone like a dopamine-starved zombie.

So why is it so common?

As explained by Karen Douglas, lead researcher of a 2016 deep-dive into how ‘phubbing’ became widely accepted as the norm, because of internet addiction, diminishing self-control, and the fear of missing out (FOMO).

How to Stop Your Partner From Phubbing | Counseling | Therapy

This is unsurprising really, given the average person spends 3 hours and 23 minutes a day on their phone, equivalent to around 50 days a year, and checks it some 58 times a day, 30 of them being during work hours.

Additionally, Douglas says, social media companies design the interfaces of their mobile apps to encourage us to constantly wonder what we might find on them next.

Training us to fill any idle time (such as unavoidable gaps in conversation) with the hits of stimulation that come from scrolling and enjoying the sense of anticipation of what we might find, our phones create a temptation to distract ourselves from the lulls in naturally slower-paced in-person interactions.

‘People are constantly looking for information, and they can’t put their phone down,’ she tells Vice.

Does your partner ignore you for their smarphone? They could be phubbing you

‘These factors predict the extent to which you are addicted to your smartphone, but also the extent to which you engage in phubbing.’

Her inquiry also indicates that there’s a sort of phubbing karma at play, whereby if you phub someone, they’re likely to phub you back.

‘This has more or less become an accepted way to communicate. People phub more when they see it being done to others and when it happens to themselves,’ continues Douglas. ‘This reciprocity makes the behaviour seem normal.’

Thankfully, Kılıçarslan and Parmaksız have a solution. A rather evident one, at that.

Knowing What Phubbing Is, Here's How To Overcome It So It Doesn't Disrupt Your Life

Simply put, if you’re concerned you might be a phubber, they recommend you think long and hard about how you use your phone around others and whether you could have a problematic dependency on your digital device.

If you catch yourself phubbing, stop, they say, and make a commitment to avoid it in the future.

And if you’re with someone and absolutely must phub them, try to do it as considerately as possible by saying ‘sorry, I have to quickly check this,’ for example, and keep it short.

These small acts of boundary-setting, stress the scientists, can go a long way in reducing the effect of phubbing on the phubbed and compelling us to live more consciously in the moment.

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