Snapchat’s ‘Story Studio’ to make stories more professional than ever

Judging the rate at which updates are chucked out on Snapchat, you can bet the filter options will grow relentlessly over the next few years too.

In the promos, Snapchat are also making damn sure everyone knows it’s one of only a few platforms with licensed music catalogues. How’s that shade TikTok?

https://www.youtube.com/watch?v=_YDx3zJ-3-I

As is customary with editing on Snapchat, once all features have been made us of and videos are complete, you can share them straight to Snapchat stories or Spotlight. Yes, you can also save them on your camera roll.

A little bizarrely, Snapchat not only seems resigned to users using its content across platforms, but is actively encouraging it here. So don’t feel guilty.

Smartly opting against the use of Snapchat watermarks on Story Studio content, seniors of the app are no doubt hoping it’ll give their new product the edge over competitors like Reels and TikTok.

What we can bank on now is young users will take to Story Studio like ducks to water. By upping the game in terms of creativity, yet keeping the editing process familiar and accessible, it’s all but sure to win over Gen Z.

Take a look at how all kinds of Creators are expressing their ideas, themselves, and finding success in building their brand through Snapchat. #SnapPartnerSummit pic.twitter.com/Ti1FJqk6mN

— Snapchat (@Snapchat) May 20, 2021

In an age where there are so many important causes being championed by young people, creators and influencers want the tone and quality of their content to reflect their message.

With comfortably the most wide-ranging artistic options available (and free of watermarks), Story Studio will make seemingly ‘off-the-cuff’ content appear more professional. Not everyone has the time for a Premier Pro guide, unfortunately.

The superseding message to take away here, is young creatives are serious about all forms of their content these days. Story Studio is providing them with the chance to show as much.