Snack, billed as the perfect dating app for Gen Z, is merging young people’s love of low-pressure platforms and vertical video. Think Hinge meets TikTok.
If you’ve ever been deemed too ‘thirsty’ in the TikTok comment section, Snack may soon become the natural platform to migrate to.
You’d imagine if Gen Z were to put out an ad for their ideal dating app, it would look a little something like, ‘Wanted: less messaging, more casual flirting.’ On that front, an exciting new app called Snack could be about to find just the right balance.
When it comes to trendsetting, young people have always carried the mantle – certainly in the digital realm – and this new platform is set to bring about two firsts for dating apps.
Principally, as we just stated, this is the first dating app designed specifically with youngsters in mind, and secondly, this debuts the use of vertical video for each user’s profile instead of filtered selfies.
Swiping across another old and reused photo on a dating profile. Which is why Snack is here to give you a fun and new dating experience. 😉 https://t.co/1gMRDtubtw
— snack dating app (@getsnackapp) April 22, 2021
The conventional experience when it comes to mobile dating, as you’ll no doubt be aware already, involves searching for potential suitors by swiping right (as often as our free subscriptions permit) or left and waiting on potential matches to pop.
However, the founder of Snack, Kim Kaplan, wanted to create an environment that suits and appeals to the online habits of Gen Z. That’s why in recent months, the Plenty of Fish founder wisely reached out to a group of young tech moguls called the Gen Z Mafia to help collaborate on the app.
After 10 years of hitting up matches on internal messaging functions with semi-witty icebreakers, I don’t think anyone will deny the game needs shaking up.