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Jumprope integration to make LinkedIn profiles more creative

Credit: Jumprope
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London, UK
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As part of its growing focus on video content and professional learning resources, LinkedIn has acquired popular ‘how-to’ app Jumprope. Creative tools on the platform are now set for a serious upgrade.

In the search for ways to vary up the content of career-minded folk, LinkedIn has joined forces with a burgeoning how-to video app called Jumprope.

For those unaware, Jumprope is a platform which describes itself as ‘the best place for anyone to create a how-to

and export it to every social platform.’ As of this week, however, its content will be exclusive to LinkedIn only.

With as many as 50,000 how-to guides ranging across topics such as food, beauty, fitness, photography, DIY, and countless others, Jumprope is gaining popularity among creators in 2021 for its accessible editor which combines both video and still image presets.

For a while now, LinkedIn has been releasing regular updates in the hope of freshening up its userbase and bringing more young creators on-board to showcase their professional talents.

Clearly influenced by the continued growth of TikTok and Instagram, the company unveiled its ‘cover stories’ update back in March – allowing users to attach short-bite video introductions to their display pictures.

Adding to this feature, it has been confirmed that users will now be able to save specific videos to be pinned at the top of their profiles in the same way Instagram highlights does. That way, you can break down your industry expertise into entertaining short-bite sections.

This newfound emphasis on video has contributed to a 50% increase in content shared on the platform since 2020, and Jumprope is looking to provide even more incentive for users to keep on coming back.

Of course, there’s also the underlying prospect of hefty revenue streams through sponsored content and ads, which seniors at LinkedIn will no doubt have an eye on.

As such, LinkedIn is keen to see much more video-content tied into personal profiles as well as its educational arm LinkedIn Learning in the months to come.

Jumprope
Credit: Jumprope

2 million monthly users were making use of Jumprope before this latest development, but with the company discontinuing its standalone service on August 20th, LinkedIn may soon be the best place to post and consume video tutorials.

The hope is that as future updates continue to roll out and people catch wind of the creative new possibilities, LinkedIn can start to offer monetisation opportunities for creators. In theory, this will help bring in new creators while satisfying those already big on the platform.

The timing of this move by both LinkedIn and Jumprope is no coincidence. As TikTok resume’s launch recently demonstrated, there is a clear demand for more off-the-cuff and interesting ways of posting professional content – especially where young people are concerned.

Whether we’re talking a TikTok style elevator pitch for a job vacancy, or a step by step guide on tying a tie properly for an interview, vertical video may soon become the new normal for us all.

Tech Editor London, UK

I’m Jamie (He/Him), the Editor in Chief at Thred. Keeping up with gaming and revolutionary technology is my forte, but when away from my keyboard, you’ll probably find me wrapped around a large Tango ice blast at the latest mediocre horror flick. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

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