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The designer’s latest sustainable, vegan activewear collection is made from recycled plastic, an ode to the next generation’s environmentally and socially conscious youth.
‘I am continuously inspired by the world around us, and the people within it who are taking a stand for their communities and planet,’ says Stella McCartney on her latest collaboration with Adidas titled FuturePlayground.
Released last Friday, it’s a two-part collection described as combining streetwear’s ever-more expressive aesthetic with modern sports silhouettes, elevated by clashing prints.
Far more than just fun patterns and shapes however, FuturePlayground is an ode to the next generation’s environmentally and socially conscious youth.
For the first time ever, the entire creative campaign has been fronted by a group of empowering female creators, directors, and activists from across the globe, united in their mission to inspire and reshape the world as we know it.
Trusting in the importance of presenting young people with opportunities that allow them to share their own visions in 2021, those chosen by Stella to bring the campaign to life are, according to her, incredibly diverse in both their backgrounds and their beliefs.
Involved in the project are Yuri Hibon, who advocates for organic and sustainable farming, Georgia Moot, a proactive voice for mental health and BIPOC communities, and archer Ren Hayakawa, who won a bronze medal at the 2012 Olympic Games (to name a few).
Each creator has their own unique goals, influences, and passions, but the campaign brings them together with sustainability as the primary focus.
‘I love seeing how each individual is working to protect the planet or their community in their own way,’ she says. ‘And how they’ve each captured the collection in settings that celebrate their environment – serving as another reminder as to why it’s so important we strive to protect it.’
