Juice detoxes, cleanses – whatever you want to call them – are not backed up by any scientific research. So why do people claim to feel better when doing them? The truth, while common sense, is often shrouded by wellness jargon.
‘I’m doing a cleanse’ your friend declares, before sipping from a bottle filled with broccoli-coloured liquid. ‘I saw it on TikTok.’
You momentarily wonder when the last time they chewed solid food was, thinking that this can’t be good for them – or anyone for that matter – despite their attempts to convince you they’ve ‘never felt better’.
As it turns out, juice cleanses are pretty popular. They’ve been promoted as weight-loss miracles by celebrities for decades and are maintaining their popularity through wellness influencers on social media platforms.
Since their emergence, cleanses have been misleadingly marketed as a way to rid our bodies of harmful toxins – a bogus claim we’ll get into later on. A typical juice cleanse program recommends replacing all three meals with fruit or vegetable juice for around 1–8 days.
Besides sounding absolutely miserable, the so-called benefits of juice cleanses are not backed up by any scientific research. So why have they persisted across generations? And why do people claim to feel ‘better than ever’ when doing them?
Let’s dig deeper.