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Is the hype around adaptogenic drinks too good to be true?

As Gen Z abandons beer and tequila for non-alcoholic drinks, β€˜functional’ beverages containing plant-based adaptogens are hitting the market at rapid speed.

Unless you’ve been living under a rock, you’ll know that mushrooms are having their moment in the realm of wellness as of late.

Scrolling on social media, you’ve probably seen advertisements for mushroom supplements, mushroom tea, or even mushroom coffee. If not in the form of hot drinks, you may have spotted β€˜functional’ sparkling beverages popping up in your local supermarket.

The buzz surrounding the magical substances found in mushrooms is piquing widespread interest, especially as young people look to ditch alcohol in favour of health-boosting alternatives. As a result, searches for β€˜adaptogen’ beverages have been on a steady increase over the last couple of years.

Adaptogens are substances found mainly in herbs, but also in mushrooms. They are believed to have a number of health benefits, including helping the body to deal with stress, while improving concentration and increasing overall vitality.

Globally recognised supermodel Bella Hadid has played her part in bringing adaptogens into the mainstream, launching a line of drinks that uses these substances to β€˜improve sleep, general mood, and feelings of calm.’

It should come as no surprise then, that the market for these beverages is anticipated to surpass a value of $110 billion by the end of the decade.

Still, with the rapid rise and fall of the CBD-trend occurring not long ago, someone has to ask: is this just another wellness-focused money-grab?

Looking at the science

The history of adaptogenic use is believed to span back thousands of years.

Evidence of their use can be found in traditional Chinese medicine and in the early beginnings of Ayuverda in India, while the medical application of adaptogens is documented amongst 600 other plants by the Ancient Greeks.

In the West, studies on adaptogenic substances and their benefits remain limited. Scientists say there are ‘only about nine well-researched adaptogens’ while the others can only be classified as ‘probable adaptogens’.

Amongst the most studied is lion’s mane, one of the most-used type of mushrooms in adaptogen drinks and supplements. Research has suggested that lion’s mane has positive effects on cognitive function and stress levels.

That said, functional beverages are classified similarly to dietary supplements. Sitting under the category of food products, companies producing adaptogen drinks aren’t forced to comply with the rigorous testing and regulation required for traditional medicines.

Could companies be lying about the level of health-benefiting adaptogens they include in their products?

Well, one study examined reishi mushroom supplements to understand how much of the ingredient was included in each dose. It found that only a quarter of the products tested contained the ingredient amounts listed on their labels.

It’s also worth noting that the way companies extract and prepare adaptogenic compounds is important. This makes a difference in how effective a product will be, though experts are still in disagreement about what dosages are sufficient.

Despite this lack of clarity, many drink brands continue to prominently market the milligrams of active ingredients in each serving.

Adaptogenic Mushrooms: A Holistic Approach to Health | Attis

Society’s changing habits

All in all, the claims made by many functional drink brands are notoriously difficult to substantiate.

The benefits often promoted – enhanced focus, calmness, and creativity – are also largely subjective. The placebo effect cannot be ruled out either, given that the mere act of consuming these drinks could lead consumers to believe they are experiencing the advertised benefits.

Regardless, adaptogens are growing in popularity thanks to broader health trends that have gained momentum in popular culture since the early 2000s. Gen Z is leading the charge, focusing more on mindfulness, mental well-being, and physical fitness in their day to day lives, and promoting these habits further on social media.

Despite it being virtually impossible to know whether functional drinks actually contain the level of adaptogens they claim to, it’s likely they’re still far healthier than picking up a canned cocktail after work. They’ll probably taste better, too.

Will you drink to that?

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