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Billie Eilish launches a sustainable fashion collab with H&M

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London, UK
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Billie Eilish has teamed up with H&M for her latest eco-conscious venture: a line of merchandise made entirely from sustainable materials.

The green queen is back, and I’m not just talking about her neon roots. Billie Eilish, the musician of the moment, is yet again using her platform to take a stand against climate change with a new sustainable merch line available online and instore at H&M.

If there’s anything the Bad Guy singer loves, it’s a clothing collab. In the past, she’s worked with Urban Outfitters, Bershka, and Freak City on a whole range of pieces that were snapped up pretty much instantly by the masses – and she’s gracing our highstreets once more.

The collection dropped last Friday and includes loads of signature Billie items in beige, black and trademark neon green colourways, all emblazoned with her distinctive logo.

Bucket hats, bum bags, oversized sweaters, and boxy graphic t-shirts – they all look like they’ve been pulled straight out of her own wardrobe, giving us the baggy-90s-streetwear-vibe she’s so well-known for.

It comes as no surprise really that Billie decided to make the collection as environmentally friendly as possible, especially considering how vocal she’s been about her climate crisis concerns during the last few months.

‘Right now there are millions of people all over the world begging our leaders to pay attention,’ she said in SNL video Our House Is On Fire. ‘Our earth is warming up at an unprecedented rate, icecaps are melting, our oceans are rising, our wildlife is being poisoned and our forests are burning. Make your voice be heard.’

From promising fans free concert tickets in exchange for pledges to save the planet, to banning plastic straws from her tour, it’s the latest move in her bid to raise awareness about the global emergency we’re currently facing.

‘Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,’ says Emily Bjorkheim, head of design at H&M. ‘We want to enable her fans to step into her world and feel empowered to freely express their style as well.’

Everything in the line has been designed with ‘materials sourced in a more sustainable way’ according to the retailer, like the jersey dress and joggers made from organic cotton.

And given that the majority of the 18-year-old’s fanbase are as young as she is, prices are very reasonable, from £3.99 to just £24.99. Billie dominated 2019 with her refreshingly unique take on Pop music and was named last year’s most Googled style inspo so I personally can’t wait to see what else 2020 has in store for this Gen Z icon.

Feature Media Manager & Senior Writer London, UK

Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.

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