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Following steps taken by Copenhagen Fashion Week, the event taking place in Berlin will require its designers to meet new environmentally conscious targets.
In attempts to repair the fashion industry’s poor environmental reputation, numerous fashion weeks across Europe are heightening their sustainability requirements for brands and designers.
Back in April, Copenhagen announced it would be banning exotic animal skins and feathers from its runways, just two years after it decided to ban fur. It also stated that a minimum of 50 percent of designers’ collections should be made of ‘certified or new generation sustainable materials, such as upcycled, recycled, or deadstock fabrics.’
Now, Berlin’s organisers have decided to follow suit. Announced Thursday by the Fashion Council Germany, Berlin will adopt the Sustainability Requirements developed in Copenhagen, aiming to accelerate sustainability measures in the fashion sectors of both the Nordic and German markets.
Scott Lipinski, CEO of Fashion Council Germany, emphasised the collaborative feel of this initiative.
‘We want to lead by example and further start the conversation on this topic to stimulate a turnaround in the industry,’ he told FashionUnited. ‘We are convinced that this will not only influence upcoming collections, but also inspire emerging designers in their ground values.’
Instead of looking to compete with other fashion weeks to become the most sustainable, the event’s organisers have stressed the cooperative nature of the decision to make change, as well as the unified effort that will be needed to reshape fashion into a more environmentally friendly industry.
