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New study says Gen Z would quit jobs instead of being unhappy

A new research piece by Randstad, published by Business Insider, says that young people would rather quit jobs and look elsewhere than remain in a position that makes them unhappy.

The age of company loyalty is officially over, if it wasn’t already obvious.

A new study by human resource consultancy firm Randstad has found that a majority of Gen Z employees would quit their current job rather than be unhappy. This is a significant difference in attitude compared to older generations of workers, particularly Baby Boomers.

The survey was taken by 35,000 people aged 18—24 from 34 different markets. 56% of participants said they would leave their job if they weren’t happy.

While that isn’t a huge pool of people, it is a diverse enough range to offer relevant insights into a typically eclectic age group. In an era of social media entrepreneurship, independent freelance work, and online connectivity, it seems Gen Z are eager to explore their options and determine what’s best for them, rather than any one business.

In addition to mental wellbeing, survey goers also said that flexibility in work location and hours was a big priority.

Gen Z showed a huge desire for self-development opportunities, with a whopping 88% answering that they would participate in learning programmes if offered them by employees.

These are now easier to access than ever, too, thanks to online platforms such as Skillshare. Finding the right skills and courses should be light work for corporations and the benefit for Gen Zers is clearly worth the hassle. Want your employees to stick around? Offer them new learning prospects!

The clear takeaway from this research is that Gen Z workers are not feeding into capitalist ideals like their older colleagues. Self-improvement, wellbeing, and progression are all more important than the outcome of any one brand.

Put simply, young people are focused on bettering their own skills and brand. It shouldn’t come as a huge surprise, especially as more of us attempt to capitalise on social media platforms by promoting our own image, artwork, creative skills, or blogs.

In a statement, Randstad’s global CEO said that these findings should ‘serve as a wake-up call for employers’. He added that ‘there’s a clear power shift underway as people rethink priorities’.

Personal values are the driving force pushing Gen Z into their own avenues of employment. It’ll take flexibility from brands and companies to cater to this new-found individualism.

Slaving away for a big corporation that doesn’t regard your wellbeing is becoming a thing of the past.


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