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Opinion – Mizzy’s rise sets a dangerous precedent for young creators

Meet Mizzy, the epitome of chasing attention and clout at all costs. His illegal ‘prankster’ antics have garnered a cult-like following online and ignited concern that aspiring creators may follow his blueprint.

‘Hate brings likes, hate brings views,’ says 18-year-old Bacari-Bronze O’Garro, aka Mizzy.

Like millions of youngsters, Mizzy has shunned the idea of a conventional career in favour of chasing the influencer dream. Achieving social media stardom is harder than it may seem, though, considering a reported 34 million videos are uploaded to TikTok every day.

The algorithms behind these endless streams of content reward one thing only, attention. When vying to garner a viewership, those without the necessary work rate, originality, or talent may eventually resort to juvenile pranks and public aggravation. It’s been the case since YouTube’s earliest iteration.

Falling under the guise of so-called prankster content, this moronic underbelly of community creation had seemingly gone out of fashion in recent years. That is, until Mizzy proved anti-social behaviour can still provide a foot on the ladder for aspiring creators.


Who is Mizzy?

 The London-based teenager first appeared on TikTok a few months ago under the alias ‘TikTok Terror’.

His early pranks were relatively harmless, including trespassing in Alton Towers theme park and riding an electric bike into Sainsbury’s. After an initial taste of virality – mostly from shock content aggregator accounts – he would raise the stakes dramatically in the following months.

A slew of asinine videos recently rolled out in quick succession not only landed Mizzy in the bad books of viewers, but also law enforcement.

A few of his most notorious outings include running away holding an elderly woman’s dog, attempting to leapfrog an Orthodox Jewish man in the street, entering a scared stranger’s home without permission, and walking up to young people at night to ask them if they ‘want to die’.

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TikTok ‘prankster’ Mizzy arrested for ‘public nuisance’ after entering Hackney home in video #mizzy #london #youtuber

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All of these videos are usually accompanied by the inane shouting of ‘we outside,’ which Mizzy presumably hopes will become a cult catchphrase.

Having been arrested for the home invasion, he received a criminal behaviour order (CBO) and was ordered not to post videos without the explicit consent of those featured. To the surprise of literally no one, Mizzy’s stance is that the content will continue – although not on TikTok, YouTube, or Instagram, where he has been banned.

‘I’ve had enough,’ Mizzy’s mother Donna recently stated to the Daily Mail.

‘Even if he goes to the shop, he does his stupid little pranks. I don’t like what he’s doing. I’m not supporting him. He needs to find a job and sort himself out. That’s what he needs to do.’


The revival of prankster culture

As someone who grew up in the UK during the mid-noughties, seeing Mizzy’s content brought back memories of infamous internet trends from decades past.

His brand of public humiliation, though markedly less illicit, reminded me of ‘Happy Slapping’: a brutal fad born from the comprehensive school system around 2005 which saw teenagers compete by assaulting strangers in public while recording the footage.

In this case, Mizzy’s ‘work’ is certainly more teen delinquent than violent criminal, but the idea is cut from the same cloth.

The modern prankster, though few and far between on social media today, will usually involve things like a fart machine on campus, cutting people’s headphones (usually before replacing them), or whispering ‘huh yeah’ in a random person’s ear.

They range between goofy and sometimes inciteful, but most feel distinctly less outrageous than Mizzy.

The teenager seems to have taken the USP of social media’s controversial relics like Jack Jones, Arron Crascall, and Lee Nelson but swapped out an undercurrent of awkwardness and fun for something closer to full-blown harassment.

The resulting outrage from UK mainstream media certainly supports my feeling on Mizzy. His antics just feels way more 2006 than big ol’ 2023.


A dodgy springboard for young creators

Having said that, Mizzy’s blasé attitude towards authority and social decorum means there’s no real catch for him – aside from occasionally finding himself in cuffs for the odd misdemeanour.

As far as he’s concerned, any attention is good attention, and the vision he dreamed up to reach influencer status is still there for him.

In less than a year, Mizzy’s antics have elevated him from the subject of angry comments sections on Twitter and Instagram, to guest appearances on big TV shows and podcasts.

In what transpired to be frankly more embarrassing for the presenter than the teenager, Piers Morgan invited Mizzy on his talk show earlier this month with the intention of teaching him some home truths – while amassing viral clips of his own, of course.

In actuality, all the divisive host did was inadvertently reinforce Mizzy’s behaviour by providing him with commercial airtime. Since, we’ve seen Mizzy on Talk TV being hounded by Andre Walker, and on podcasts with likes of Sneako and Pound Sterling.

The irony of this article isn’t lost on me, either. The fact I’m begrudgingly writing this piece now is proof that Mizzy has won. He’s relevant, and can now shape his brand to potentially become very lucrative in the future.

As for his next big exposure motive, he’s already called out the globally renowned – and similarly obnoxious – internet personality IShowSpeed (16.9m subscribers) for a YouTube boxing match.

In the unlikely event that such a fight materialises, Mizzy could make millions. But merely attaching his name to someone with such influence is enough to grow his own cult following regardless. Mizzy may be many things, but he’s not stupid.

With no real animosity towards the 18-year-old, my personal hope is that Mizzy represents both the beginning and end of the prankster resurgence in the UK. My expectation, however, is that young, aspiring creators will inevitably follow his blueprint.

Hated or adored, but never ignored.

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