The beloved, old-school division MTV News has shut down for good. It follows Vice, Vox, Buzzfeed, CNN, and others in laying off staff and shrinking workforces, leaving a gap in legitimate news coverage that caters to younger audiences.
MTV News has officially closed down.
Once a hub for older millennials and young Gen Xers, it was a cultural staple for information and journalism in the 1990s. Featuring musicians, young reporters, and even presidential candidates, the platform was an excellent place to connect pop culture with current events and inform young people on day-to-day politics.
As the internet became a mainstay for information and news, MTV’s relevance and cultural importance steadily dwindled. By 2015, it was focusing mostly on long-form video content and digital publishing, but would diminish in staff size and output.
Its eventual shutdown is sad to see, but hardly surprising.
In fact, this is one of many closures within publishing this year. Other platforms like Vice, Vox, Buzzfeed, CNN, and more have had to shut up shop entirely or, at the very least, announce sweeping layoffs. It also comes as a writers strike causes havoc in the US, with many shows on pause indefinitely.
While older folks will no doubt lament the death of MTV News, it is perhaps the other, more modern journalistic platforms we should be worried about.
Despite winning accolades and gaining industry prestige, Buzzfeed and Vice were still not able to make their journalism divisions profitable or sustainable long-term. These closures suggest that online content simply does not cater for quality journalism or carefully curated stories in the way that, say, television and magazines once did.
Gen-Z’s fight to end fossil fuel is picking up momentum after Biden approved The Willow Project, a massive oil drilling venture on Alaska’s North Slope. @Genzforchange’s @EliseJoshi spoke to us about how TikTokers are sparking real world action for a cleaner future. #EarthMonth pic.twitter.com/7Dckqx65e5
— MTV NEWS (@MTVNEWS) April 30, 2023