The low-budget airline brand EasyJet has unveiled a ‘roadmap to net zero by 2050’. It includes hydrogen-powered jet engines and a replacement of kerosene-fuelled planes. The company is also dropping its controversial carbon offsetting scheme.
Now that we’re finally climbing our way out of the pandemic, flights and international holidays are making a big comeback.
While business executives will be happy to see the recovery, an increased rate in flying is likely to be a potential disaster for our environment. The aviation industry is already a huge problem for the climate, with recent studies urging for emissions to be cut now if we’re to keep below a 1.5C global temperature increase.
EasyJet’s latest roadmap doesn’t promise this immediately, but it does set out a path to net zero planes by 2050.
How will this be achieved, you might be wondering? EasyJet says it will be pushing to switch to sustainable aviation fuel, use more fuel-efficient planes, and incorporate carbon capturing to meet the deadline. It will also continue to invest in new technologies to curb emissions moving forward.
Perhaps most notably, the airline will be halting its ‘carbon credits’ offset emission system that attempted to balance out any negative environmental effects of its practices. This was controversial from the outset, with a Guardian investigation finding the system to be fundamentally flawed and potential greenwashing.
It insisted that it would ‘not invest less’ in sustainability initiatives, mind, suggesting that its efforts to become greener are growing rather than regressing.
While many of these planned ideas are long-term, easyJet did outline some more abrupt changes.
Fleet replacements will soon cut back 15% of emissions, with 168 more A320neos being ordered from Airbus. EasyJet will also retrofit existing planes with technology to optimise flight descent and fuel burn.
Johan Lundgren, chief executive at easyJet, said its plan was the more ambitious than any of its competitors. ‘We have already reduced our carbon emissions per passenger, per kilometre, by one-third, so this marks a significant acceleration in our decarbonisation’.
All of this together means that easyJet predicts it can cut its emissions by 78% in the next three decades. Carbon capture will then push the company to be entirely net zero.
It makes sense that mainstream companies are pushing climate focused policies, especially as Gen Z become a larger portion of the traveller market. Big brands will need to keep up with emissions and net zero targets if they want to appeal to younger people.
I’m Charlie (He/Him), Deputy Editor and Senior Writer at Thred. I was previously the Editor full time at Thred before moving to Bristol in 2024. As a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on LinkedIn and drop me some ideas/feedback via email.
Louis Theroux’s manosphere documentary has raised questions about how we tackle a toxic community that spreads in the shadows and thrives in the spotlight.
It was only a matter of time before Louis Theroux shuffled into frame and imparted his gauche two cents on the manosphere. The documentarian is beloved for his awkward silences, an approach that has allowed him to carve out a hefty filmography of deep-dives into some...
Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed?
There’s little I love more than the sweet sound of an orchestra playing a doting love song, as a couple makes it down the aisle, ready to make the ultimate commitment and say: ‘I do’. Yet nowadays, it seems like my generation is more inclined to say ‘I don't’...
Companies in the Global North are increasingly purchasing carbon credits to offset their emissions, while projects across Africa are encouraging farmers to adopt climate friendly practices that can generate those credits.
The process is theoretically simple. Farmers plant trees or adopt other practices that help to sequester carbon dioxide directly from the atmosphere. This is then measured and sold to companies as credits to help them offset their own impact...
Staff and students at the University of Kent were devastated by a fatal outbreak of meningitis last week, which left two people dead and more than 10 hospitalised.
The incident has thrown a community into chaos, as students begin to worry about those they’ve come into contact with and University staff try to manage the outbreak. Hundreds of young people have since begun queuing for antibiotics, while in-person exams...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
0 comments
