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Game industry to surpass $300bn and 3.8bn players by 2030

Game industry to surpass $300bn and 3.8bn players by 2030

The gaming industry is expected to reach a global annual revenue of $300bn and 3.8bn active players by 2030, according to research from Midia. The gaming industry is the undisputed king of the entertainment farmyard, boasting three times the revenue of music and almost four times that of the silver screen, but how will the lay of the land look by 2030? Spoiler alert: Gaming will remain firmly on top. A

By London, UK
Shell partners with Fortnite to push gasoline

Shell partners with Fortnite to push gasoline

In arguably the most brazen example of gross product placement in recent times, Shell is pushing gasoline propaganda through the vehicle of Fortnite.  What are kids most worried about, climate change... what do kids really like, Fortnite. Roll out the prop!  In what feels like a work of fiction Black Mirror creator Charlie Brooker may have written, oil giant Shell has recently partnered with Fortnite to push its new ‘V-Power Nitro+’...

By London, UK
Developer protests force Unity to backtrack on greedy policy change

Developer protests force Unity to backtrack on greedy policy change

More than 500 game developers signed a collective letter threatening to turn off Unity ad monetisation in response to greedy and blindsiding policy changes announced earlier this month. Unity is already backtracking. Game developers are refusing to be taken for a ride, and we’re here for it. Earlier this month, Unity Technologies – the company behind the cross-platform game engine Unity – blindsided hundreds of game developers with a slew of...

By London, UK
Broken achievements & trophies should not still be a thing

Broken achievements & trophies should not still be a thing

For the ‘completionists’ among us gamers, there’s nothing more frustrating than fulfilling the requirements for a trophy or achievement and seeing it remain locked. Though rarely talked about, this is a significant point of tension between consumers and studios. Picture this, you’ve just completed an entire playthrough of a game on the hardest difficulty setting without dying or restarting a checkpoint, it’s been a 16-hour slog. Having failed several times prior,...

By London, UK