Black-owned fashion and beauty brands to support now, and always
If you're currently looking for a way to effect change, redirecting your economic resources and supporting black-owned beauty businesses is a great place to start. The pressing question ‘how can I help?’ is one that’s been dominating social media lately. As protests calling for an end to police brutality and...
Current in Style
Is the personal-care industry doing enough to tackle its plastic problem?
In order to reduce their plastic footprint, some personal-care brands are trying to reconsider the nature of their products, packaging, and the supply. chain itself. It’s no secret that the booming $500bn per annum personal-care industry relies heavily on plastic. So much so in fact, that there’s now seven times...
Jewellery brands unite to support young, black designers
'For Future Reference': the jewellery brand development agency that just launched a scholarship fund to better diversify the industry. While local governments as well as big and small businesses continue to work on issues of equality and systemic racism, within the world of jewellery, numerous efforts are being made to...
Does the beauty industry’s future depend on Gen Z?
What is the beauty industry doing to keep up with our rapidly changing society? Since reading about how the VSCO girl trend was supposedly to blame for low makeup sales last year, I’ve been interested in finding out how Gen Z is shaping the future of the beauty industry. Although there’s...
Lockdown has exposed how deeply embedded fatphobia is in our society
Panicked comments over gaining weight and toxic #Quarantine15 memes plaguing social media since the pandemic began reinforce an incredibly troubling narrative. It only takes a few seconds of scrolling through social media at the moment to come across a meme complaining about the possibility of weight gain during quarantine. ‘Gaining...
How is Coronavirus impacting the global fashion industry?
From the cancellation of fashion weeks around the world, to brands and designers shutting their doors during lockdown, COVID-19 is taking its toll on fashion. As the pandemic spreads, so does its impact on various industries. With the most recent run of fashion weeks overshadowed by the rapid increase of...
‘Swishing’ is the new sustainable fashion trend with Gen Z at the forefront
Generation Z is at the forefront of the sustainable fashion revolution with a new clothes swapping trend known as ‘Swishing.’ By now, I’m sure you’re well aware that fast fashion is vastly contributing to the terrifying and rapid effects of climate change, accounting for over 10% of all global carbon emissions. As people become increasingly conscious of the need to make drastic changes to their consumer habits, they continue to...
Thred’s ultimate guide to resale shopping
As the resale shopping industry continues to boom, I looked into why it's so popular amongst Gen Z and have formulated my ultimate guide to buying pre-owned fashion online. Thrifting, repurposing, the trading of deadstock – you name it. They all come under the umbrella of resale fashion. Long before it became chic, rummaging through vintage markets was the best way to find original, often designer clothing without the hefty...
How COVID-19 is affecting the global beauty industry
Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its disruption is already highly evident. As the global pandemic continues to worsen, it’s unsurprising that industries reliant on physical interactions are suffering...
Fashion celebrates 50 years of Pride
There might not be a parade this year, but that hasn't stopped fashion from celebrating the LGBTQIA+ community. Although the pandemic has brought an end to mass gatherings for the time being, the world still found ways to support the LGBTQIA+ community on what would have been 2020’s Pride weekend. With recent Black Trans Lives Matter protests reminding us of the movement’s political origins, many members of the fashion industry...
