Guccifest is challenging fashion’s outdated seasonal structure
Swapping shows for short films, the luxury brand is offering a unique alternative to the traditional runway with Guccifest, a mini-series that's part art-house, part ad-campaign. Responding to Covid-induced lockdown orders earlier this year, Gucci’s creative director Alessandro Michele announced that the luxury brand would be working to reduce its...
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Exclusive – How brands like Pantee are rising to the conscious fashion challenge
With social responsibility ranking at an all time high amongst consumers, we spoke with burgeoning circular fashion brand Pantee about the importance of up-cycling and transparency. ‘Making every choice a sustainable one is hard,’ says Katie McCourt who, with the help of her sister Amanda, has recently launched circular fashion...
Recycled polyester may not be as sustainable as it seems
Although the fabric is considerably better for the planet than its virgin counterpart, it still generates fibrous micro-plastics which persist in the environment and never degrade. Green or greenwashing? This is the question environmentalists have begun asking with regards to recycled polyester (rPET), the man-made fabric with an obviously smaller...
Coronavirus exposes the Western imbalance of clothing production
Suppliers and workers in some of the poorest countries have lost months of revenue, as western clothing brands refuse to buy $16 billion USD worth of goods due to the pandemic. US and European fashion companies have rejected over $16 billion USD worth of exported clothing and goods since the...
The UK is considering an outright ban on fur sales post-Brexit
The move to completely ban the controversial material comes 20 years after the UK became the first country in the EU to prohibit fur farming. The time has finally come. Over the past few years, almost every top designer from Chanel to Prada has shed animal fur from their collections....
Exclusive – Welcome to the world’s first-ever digital green carpet
This year, Eco-Age is moving its revolutionary Green Carpet Fashion Awards online, celebrating fashion's commitment to sustainability with an innovative, solution-based virtual event. In the past decade, sustainability consultancy firm Eco-Age has connected with fashion's biggest environmental innovators. Some of its recent collaborations include Candiani, an Italian production company that supplies...
Chromat’s NYFW film delivered a very powerful message
At this year's show, the inclusive fashion label chose to focus on the struggles faced by trans athletes as they fight for a place within the world of athletics. Free from fashion’s traditional show schedule, designer and founder of Chromat, Becca McCharen-Tran, decided to do things a little differently this year. Having built her brand on a wholly inclusive perspective that strives to challenge beauty standards, Tran’s clothing is designed...
Converse’s All Stars programme is an engine for youth opportunity
The footwear giant is expanding its All Stars mentorship programme across the globe to guide young creatives in their careers. It’s never been more difficult for young creatives to follow their chosen career paths. The pandemic hasn’t made an already tumultuous path any smoother, with limited budgets, fewer paid opportunities, and a rise in competition now common across every profession. It’s not all bad news however, as brands like Converse...
Vollebak has successfully designed 100% biodegradable clothing
The innovative men's apparel brand has finally cracked the code, using wood pulp and pomegranate peel to create a compostable material that breaks down within just three months. Fast fashion has long-dominated the style landscape, providing an affordable and straightforward way for consumers to keep up with continually shifting trends. However, unlike the rapid nature of fashion fads - which come-and-go as quickly as TikTok challenges - the clothes and...
Exclusive – Keiser Clark is the men’s streetwear label promoting connection and creativity
We spoke with one-half of the cult-fashion brand about their work, the industry-wide push for more sustainability, and the value of using social media to start important conversations. Headed by Marc Keiser and Andrew Clark, Keiser Clark has made quite the name for itself since officially launching three years ago. Thanks to a range of one-of-a-kind leather jackets that stirred up quite the frenzy on social media, the label blew...
