Asda joins the pre-loved fashion fray
The retailer is set to begin selling vintage garments in 50 stores across the UK as pre-loved fashion moves from niche to mainstream. As an industry reliant on constantly updating lines, styles, and trends offered up every single season, fashion has always been incredibly fast paced, working at breakneck speed...
Current in Style
Are celebrity skincare brands a detriment to the industry?
The beauty industry has ramped up its commitment to reducing its environmental footprint in recent years. However, celebrities have begun capitalising on Gen-Z’s increased interest in skincare, posing threat to the progress made by longstanding brands. If you’ve been paying any attention to the beauty industry lately, you’ve probably...
Levi’s targets Gen Z with new sustainability campaign
The ‘Buy Better, Wear Longer’ initiative serves as a call-to-action for Gen Zers, urging them to reuse, repurpose, and reduce their consumer footprint. Levi’s – one of the fashion industry’s biggest names and a long-time pioneer of sustainability – is on a mission to raise awareness about our collective...
L’Oréal unveils sustainability programme ahead of Earth Day
The world’s largest cosmetics company has ambitiously pledged to reduce its carbon footprint by 50% before 2030, setting a prime example for other beauty brands to follow. With Earth Day around the corner (and an estimated one billion people mobilised to take part in this year’s events), it seems fitting...
Is beauty at fault of whitewashing traditional Chinese medicine?
Members of the AAPI community are concerned that the increasing trendiness of TCM in Western wellness routines is detracting from its cultural significance. In our wellness-obsessed world, people are constantly clamouring for the next trendy product to feature in their skincare routines. The latest craze is a traditional Chinese...
Is dropshipping set to discredit the rise in resale fashion?
Alongside the innumerable positive steps we’ve taken towards a greener future for the industry, the rising popularity of resale platforms is presenting its own issues. Thrifting, repurposing, the trading of deadstock – they all come under the umbrella of ‘resale fashion’. Long before it became chic, rummaging through vintage markets...
Opinion – Bimini Bon Boulash is shaking up fashion’s gender norms
Bimini Bon Boulash announces their signing to model for Next and remains a much needed voice for Gen Z. Despite still not having fully recovered from the disappointing finale of Drag Race UK season two, I wasn’t surprised when last Monday Bimini Bon Boulash announced their signing to the Next model’s main bookings list. Bimini Bon Boulash’s insane trajectory during the competition will be difficult to forget. In the first episode...
Is Lena Dunham’s plus-size clothing line really that inclusive?
The creator is launching her own plus-size fashion collection with an aim to fight the idea that bigger women are ‘stupid,’ but has been criticised for offering limited sizing options. Excuse the cliché, but times have changed. Conversations within the fashion industry about size, representation, and the importance of inclusion are more prominent now than ever. These days, it’s all about loving the skin we’re in, no matter what we...
The Body Shop launches new global refill stations
Already a pioneer of environmental activism within the personal care industry, The Body Shop is now rolling out in-store refill services to 400 locations worldwide. According to awareness campaign Zero Waste Week, over 120 billion units of packaging is produced by the cosmetics industry every year, most of which sadly isn't recyclable. More beauty companies are starting to think about how they can create and package their products in more ethically...
Will beauty take an improved stand against anti-Asian violence?
In light of the horrific mass shooting in America last week, brand founders are calling on their industry to better support the AAPI community. According to Global Citizen, at least 3,800 hate crimes against Asian Americans have been reported during the Covid-19 pandemic. Amid this violence, which activists attribute to rising anti-Asian rhetoric from ‘political figures and media pundits,’ on Wednesday, March 17, a white gunman was charged with the murder...
